Sr. Officer - Marketing

Wonder Cement; Chhatarpur; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Wonder Cement is seeking a sales lead to execute the regional sales strategy and drive performance across districts in MP trade in the MP region. The role reports to the Zonal Head and oversees a team of Sales Officers, coordinating with Technical Services for customer satisfaction and with Logistics for timely deliveries.

You will drive demand forecasting, participate in S&OP discussions, and monitor competitor activity to shape pricing and promotions.

Responsibilities

• Assist Zonal Head in translating sales strategy into district and regional targets and monitor execution.
• Communicate targets as Journey Cycle Plan to Sales Officers and oversee implementation.
• Establish timelines and review performance; guide the team to address issues.
• Coordinate with Technical Services to ensure high customer satisfaction.
• Support demand forecasting and participate in S&OP discussions with the Zonal Head.
• Track competitor activity and provide data on price points and market movements.
• Oversee Sales Officers, assign targets, and guide activity planning.
• Analyze sales data to ensure course correction and adherence to SOPs.
• Ensure compliance with internal tech platforms for sales tracking and attendance.
• Collaborate with Marketing and Logistics to ensure timely product delivery in territory.
• Drive dealer network expansion and channel partner activations.

Skills

Team leadership

Target setting

Sales forecasting

Channel management

Dealer network expansion

Sales analytics

Job description

Department -Business Unit-MP (Trade)

Grade -E-2

Executing Sales Strategy:

• Assist Zonal Head in translating the overall sales strategy / targets for zone to individual districts and regions
• Communicate the sales targets in the form of Journey Cycle Plan to team of Sales Officers and oversee execution as per plan
• Establish, measure timelines and mechanisms to regularly review the performance of team against the set targets and provide guidance and support to the team for identified issues
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head in performing periodic demand forecasting across districts; participate in sales and operations planning discussions with Zonal Head and manage timely demand planning activities
• Track competitor activities and provide data on competitor performance, price points, etc

Sales Operations:

• Oversee Sales Officers, assign their periodic targets, guide them in activity planning
• Analyse sales performance data for own team of Sales Officers to ensure course correction wherever required
• Ensure adherence to defined standard operating procedures to sell products and record sales
• Ensure compliance of team to internal technology platforms for tracking sales performance, attendance, etc
• Collaborate with Technical services team in implementing the designed marketing activities
• Ensure timely delivery of product in the assigned territory through co-ordination with logistics teams and local distributors

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Drive and oversee channel partner activation through drives and campaigns
• Oversee smooth and effective rollout of trade discounts, promotions and schemes in line with functional objectives

People Management:

• Drive a performance driven culture Set goals, review performance and provide feedback so as to ensure a motivated and committed team
• Develop employee capability and build functional excellence through various learning and development interventions and mentoring initiatives
• Foster an environment of learning, excellence and innovation within the team and across teams.