Sr. Media Analyst

Aptita; Mumbai Suburban; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Aptita is seeking a Senior Data Analytics / Media Analyst with 5 years of experience in the marketing industry. The role involves analyzing data to inform campaign strategies and optimizations, requiring strong analytical skills and familiarity with statistical tools. Candidates must be comfortable with data visualization and learning new technologies.

Qualifications

• 5 years in analytics, 3 years in online media.
• Experience with large datasets and statistical analysis.
• Knowledge of data visualization techniques.

Responsibilities

• Create measurable campaign objectives and key performance indicators.
• Perform analysis to optimize campaigns and report on insights.
• Build knowledge on media and technology performance.

Skills

Analytical Skills

Data Visualization

Statistical Techniques

Data Mining

Tools

Excel

SPSS

SAS

Tableau

PowerBI

Job description

Urgent Opening for Sr. Data Analytics / Sr. Media Analyst

Experience: 5 years

Locations: Bangalore, Hyderabad, Mumbai, Pune, Gurgaon

Role Objectives

1. Work with the Analytics Manager and media teams to create measurable online and offline campaign objectives and key performance indicators.
2. Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting.
3. Perform ongoing analysis using Excel, SPSS, SAS, etc., to ensure timely campaign adjustments and optimizations, including client-specific analyses such as campaign analysis, customer segmentation, profiling, and market research.
4. Build knowledge on media, technology, and strategy performance to inform future media decisions regarding schedules, budgets, partners, and strategies.

Qualifications

1. 5 years of experience in an analytics role within the marketing industry, with at least 3 years in online media.
2. Experience analyzing large datasets to develop insights (data mining).
3. Strong analytical skills with knowledge of statistical techniques: hypothesis development, designing tests/experiments, data analysis, and actionable recommendations.
4. Experience with statistical analysis software and research design.
5. Knowledge of data visualization techniques and presentation.
6. Understanding of current online media industry issues like attribution, data collection, targeting, and privacy.
7. Comfort with learning new systems and tools.
8. Knowledge of web measurement technologies such as ad serving platforms (e.g., DART), website analytics software (e.g., Adobe SiteCatalyst), and syndicated media research systems (Nielsen, comScore, MRI, Scarborough).
9. Technical skills including Excel, PowerPoint, SPSS, SAS, MS Access/SQL, and data visualization tools (e.g., Tableau, PowerBI).

Additional Information

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services

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