Jr. Media Analyst

Aptita; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading company in advertising services seeks a Junior Data Analyst to support online and offline campaigns. The role involves working closely with the Analytics Manager to define objectives and conduct analyses using various statistical tools. Ideal candidates should have around 3 years of experience and strong skills in data analysis and visualization.

Qualifications

• 3 years experience in an analytics function in the marketing industry.
• Experience in analyzing large data sets.
• Strong analytical skills with understanding of statistical techniques.

Responsibilities

• Work with the Analytics Manager to create measurable campaign objectives.
• Perform ongoing analysis using Excel, SPSS, SAS for campaign optimization.
• Build knowledge on media and technology performance.

Skills

Statistical techniques

Data mining

Analytical skills

Data visualization

Tools

SPSS

SAS

Excel

PowerPoint

Tableau

PowerBI

Job description

Role - Jr. Data Analytics / Jr. Media Analyst

Exp: 3 Years

Locations: Bangalore, Hyderabad, Mumbai, Pune, Gurgaon

Role Objectives

1. Work with the Analytics Manager and media teams to create measurable online and offline campaign objectives and key performance indicators.
2. Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting.
3. Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc., to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, profiling, and competitive market research).
4. Build a body of knowledge on media, technology, and strategy performance to inform future media decisions on schedules, budgets, partners, and strategies.

Qualifications

1. 3 years experience within an analytics function in the marketing industry with at least 1 year experience working in online media.
2. Experience in analyzing large data sets to develop insights and learnings (data mining).
3. Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
4. Experience with statistical analysis software products and research design.
5. Knowledge of visual techniques for data analysis and presentation.
6. Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy.
7. Comfortable learning new systems and tools.
8. Knowledge of web measurement technologies including ad serving platforms (e.g., DART), website analytics software (e.g., Adobe SiteCatalyst, Test & Target), syndicated media research systems (Nielsen, comScore, MRI, Scarborough).
9. Technical computer skills including Excel, PowerPoint, and database analysis (e.g., MS Access/SQL).
10. Knowledge of statistical software packages (e.g., SPSS, SAS).
11. Data visualization skills (e.g., Tableau, PowerBI) are a plus.

Application

Please share your CV with [e-mail].

Additional Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services

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