Senior Analyst - AdTech

Keka Technologies Private Limited; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

DataBeat Consulting in Hyderabad, India is seeking a Senior Analyst to study data, extract insights, and drive client decision-making in the Media and AdTech space. You will own data handling, reporting, and revenue management while coordinating with client teams.

The role requires strong analytical skills, expert MS Excel, and clear communication. Experience with programmatic concepts and SSP platforms is a plus in a fast-paced environment.

Qualifications

• Experience in AdTech/Digital Media space and programmatic concepts (UPR optimization, header bidding, GAM).
• Strong analytical skills with ability to explore large data sets and spot trends.
• Excellent MS Excel skills and data handling capabilities.
• Clear verbal and written communication for client interactions.
• Ability to work in a fast-paced client-facing environment.

Responsibilities

• Study client data to identify patterns, present insights and support business decisions.
• Acquire expertise in media and adtech to manage day-to-day revenue analysis for clients.
• Develop data extraction skills for problem solving and reporting needs.
• Maintain regular client meetings to understand roadmaps and grow partnerships.
• Own reporting needs and proactively resolve client issues.

Skills

AdTech/Digital Media

Data analysis

MS Excel

Communication

Attention to detail

Client engagement

Tools

SSP Platforms

Job description

DataBeat, a specialist in Media and Analytics space, provides managed services for Publishers (typically news websites that make revenue from advertising) and Ad Tech to increase their revenue and audience. Digital advertising is data-intensive and we believe in data-based decision making and problem-solving to excel in various functions.

DataBeat Consulting is seeking to hire for the role of a Senior Analyst Role. We are looking to recruit enthusiastic talent and quick learners who could take up challenges. In this role, you will own responsibilities and master various skills – handling data, business decision making, project management, client communication and management.

Responsibilities

• Work with the client business managers to study the data, identify the patterns, present the insights and make recommendations to support the client on business decisions
• Acquire subject matter expertise in media and adtech space over a period of time to own the day to day handling of the analysis and revenue management on behalf of the client
• Develop knowledge of the tools and systems to be able to extract relevant data for a business problem at hand or analysis required
• Acquire subject matter expertise in Media and Adtech space over a period to own revenue management on behalf of the client
• Maintain a cadence of regular meetings with clients to understand their roadmaps and priorities to proactively identify opportunities to grow the partnership beyond any initial deal
• Own the reporting needs (periodic or ad-hoc) of the client
• Drive revenue upticks Proactively resolve business and operational issues with clients
• Creating campaigns(Line items, Orders etc) in Google Ad manager and working experience in any SSP will be an added advantage

Skills

• Experience in AdTech/Digital Media space. Hands on experience of programmatic concepts like UPR Optimization, Header Bidding, GAM)
• Working experience on SSP platforms to manage programmatic inventory will be added advantage
• Being analytical and curious to explore large volumes of data and eye to spot trends
• Extremely detail-oriented and well-organised
• Strong Communication skills (verbal and written)
• Strong analytical and data handling skills (expert-level knowledge on MS Excel)
• Ability to work efficiently and effectively in a high-paced environment and under deadlines - Knowledge of various methods to analyse & present the data is a plus

Location

Hyderabad, India Work hours: 4 PM - 1 AM or 5PM – 2 AM or 6 PM - 3 AM or 6PM - 3AM or 9PM - 6AM

based on client requirement

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

Information Security & ISO 27001 Compliance

Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.