Sr. Manager Demand Generation

MoEngage; Bengaluru; Hybrid; INR 3,000,000 - 5,500,000; Full time

Job summary

MoEngage is seeking a Sr. Manager, Demand Generation for AI Decisioning (Aampe) to own end-to-end demand programs across paid and non-paid channels.

You will collaborate with product marketing, content, sales, and the Aampe founding team to build the demand engine from the ground up. Based in India with flexibility to work across US and India time zones, you will design messaging, run SDR cadences, monitor performance, and manage budget to drive CAC and pipeline ROI.

Qualifications

• 8–10 years of B2B SaaS demand generation or growth marketing.
• Track record building demand engines for a new product line.
• Hands-on across paid and non-paid channels (LinkedIn, Google, SEO, content).
• Comfort owning pipeline and funnel metrics; experience with CRM platforms.

Responsibilities

• Own the demand generation strategy and roadmap for AI Decisioning (Aampe) across paid and non-paid channels.
• Plan and run paid programs: LinkedIn, programmatic display, retargeting.
• Build non-paid programs: SEO, content distribution, community engagement, partner co-marketing.
• Design account-based marketing programs for priority verticals and named accounts.
• Own funnel metrics: MQLs, SQLs, opportunities, and pipeline by channel.

Skills

Demand generation

Growth marketing

B2B SaaS

Tools

HubSpot

Salesforce

Marketo

Job description

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers. MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution. For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Contender in The Forrester WaveTM: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester WaveTM 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the role

MoEngage acquired Aampe in June 2026 to bring 1:1 agentic decisioning into the platform. This is a net-new product motion that needs its own demand engine, built from scratch and run alongside the core MoEngage business.

We are looking for a Sr. Manager, Demand Generation to own demand generation for AI Decisioning end to end. You will conceive, build, and run programs across paid and non-paid channels that create demand for this offering, working closely with product marketing, content, sales, and the Aampe founding team.

This is a builder role, not a maintenance role. You will set the demand gen playbook for the product line from the ground up.

• Own the demand generation strategy and roadmap for AI Decisioning (Aampe) across paid and non-paid channels
• Plan and run paid programs: LinkedIn (Sponsored Content, InMail, document ads), programmatic display, and retargeting
• Build non-paid programs: SEO and AEO content distribution, community engagement, and partner co-marketing
• Design account-based marketing programs against priority verticals and named accounts
• Own the funnel numbers for AI Decisioning: MQLs, SQLs, opportunities, and pipeline contribution by channel and segment
• Build and own SDR outbound cadences - sequence structure, timing, and channel mix (email, LinkedIn, call)
• Write and continuously refine the messaging SDRs use in these cadences, matched to segment, persona, and account classification
• Monitor cadence performance (open, reply, and meeting-booked rates) and adjust messaging and sequencing based on what converts
• Run a regular feedback loop with the SDR team on what prospects are saying, and feed that back into positioning and content
• Manage the channel budget and report on CAC, pipeline efficiency, and program ROI to the SVP Marketing
• Translate product marketing positioning into campaigns that generate demand
• Run tests across channels and messages, and double down on what converts
• Partner with marketing ops and sales on attribution, lead routing, and reporting

Requirements:

• 8-10 years in B2B SaaS demand generation or growth marketing, ideally in MarTech, CDP, or CEP
• A track record of building a demand engine for a new product line or category, not just running an existing one
• Hands‑on experience across paid channels (LinkedIn, Google, programmatic) and non‑paid channels (SEO, content, community)
• Comfort owning and being measured on pipeline and funnel metrics, not just activity metrics
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, or similar)
• Based in India, with the flexibility to work across US and India time zones.
• Familiarity with agentic AI, decisioning, or personalization as a category
• Experience marketing to marketing and product leaders as an ICP
• Experience with building programs & activations for a 0-1 & 1-10 journey

At MoEngage, we respect and value differences. We believe that when people from diversebackgrounds and perspectives collaborate, we create the most value - for our clients, ouremployees, and society. We embrace diversity and uphold a strong set of values. We are committedto inclusivity and take pride in providing equal opportunities for success and growth.Employment at MoEngage is based solely on professional competence, skills, and experience. Westand firmly against all forms of discrimination and support equal rights and opportunities regardlessof gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningfulchallenges.

Why Join Us!

At MoEngage, we are passionate about our team and technology - see below to know more about us.

Life@MoEngage

Tech@MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really

smart and passionate people as we scale much more to build a world-class technology team