Content Marketing Manager

MoEngage

Bengaluru

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

A leading customer engagement platform is seeking a Content Marketing Manager to develop and own the content strategy. This role involves market research, competitive analysis, and creating engaging content to drive customer engagement and support business objectives. The ideal candidate has 4–5 years of experience in content marketing, is detail-oriented, and possesses strong project management skills. Join a diverse team committed to innovation and meaningful challenges in a fast-paced environment.

Qualifications

4–5 years in Content Marketing, ideally within B2B SaaS or MarTech.
Excellent project management skills.
Strong attention to detail.

Responsibilities

Develop and own the end to end content strategy.
Conduct in-depth market research.
Define content strategy and messaging.

Skills

Content Marketing

SEO

Project management

Interpersonal skills

Negotiation skills

Job description

Join to apply for the Content Marketing Manager role at MoEngage

Talent Partner at MoEngage

MoEngage is an insights‑led customer engagement platform, trusted by 1,200+ global consumer brands. As a Great Place to Work Company we are a young, fast‑paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future‑ready technology products. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception, we have worked with leading Fortune 500 brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet‑first brands such as Flipkart, Ola, OYO, Bigbasket, and Sharechat, with a global presence that encompasses 35 countries. We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru.

The care we give to our customers is quite high! Our achievement of top service and support ratings in Gartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports is a testament to that. Another commendable quality is our people‑centric culture, as we have recently been included in Battery Ventures' top 25 private cloud computing companies. As recognized by DivHERsity Awards, we are one of the top 20 diversity companies in the world, while the Economics Times names us as one of the Top Organizations for Women.

Will you be able to thrive in a fast‑paced environment where innovation, speed, and customer‑centric thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you!

Responsibilities

Develop and own the end to end content strategy ensuring alignment with overall business objectives and revenue targets.
Conduct in‑depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
Define the content strategy, messaging, and value propositions that resonate with target audiences and differentiate our offerings.
You’ll produce a mix of rich media and long‑form content such as "how‑to" guides, thought‑leadership whitepapers, case studies, SEO‑optimized blog posts, and more.

Launch Planning & Execution

Create detailed production and distribution plans, timelines, and collaborate across cross‑functional teams (Design, Campaign, and Digital) to drive awareness, generate leads, and accelerate the sales pipeline.

Performance Monitoring & Optimization

Define and track key performance indicators (KPIs) such as MQLs, Organic Traffic, and Content Engagement Rates.
Analyze performance data, identify trends, and derive actionable insights to optimize and improve performance.
Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future content iterations.

Cross‑functional Collaboration & Leadership

Act as a central point of contact, fostering strong relationships and alignment across all stakeholders.
Champion a customer‑centric approach throughout the customer lifecycle, ensuring customer needs are at the forefront of all marketing and content efforts.

Requirements

4–5 years in Content Marketing, ideally within B2B SaaS or MarTech.
The "M‑Shaped" Marketer: You are a brilliant writer, but you also understand the "pipes"—SEO/AIO, distribution, and how content fuels the lead gen funnel.
You aren't afraid of technical jargon. You can easily explain the difference between a CDP and a Marketing Hub.
Working knowledge of marketing principles and best practices.
Understanding brand and regulatory compliance.
Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals.
Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
Ability to multitask with multiple deadlines and/or milestone requirements.
Strong attention to detail and a commitment to quality, viz. proofreading, editing, and consistency.
Continually pick up new skills and technology including AI to solve for content bottlenecks.
Energetic and able to work in a highly dynamic environment.

At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non‑discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!

At MoEngage, we are passionate about our team and technology - see below to know more about us.

Life@MoEngage

Tech@MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world‑class team.

Seniority level