Digital Marketing Executive

Futurism Technologies, INC.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital marketing agency is seeking a Technical Recruiter HR to develop and manage SEO strategies and PPC campaigns. The ideal candidate should have over 3 years of experience in digital marketing, particularly in SEO and PPC. Responsibilities include campaign management, data analysis, and client collaboration. This full-time position is located in Pune, Maharashtra, India.

Qualifications

• 3+ years of experience in SEO, social media, and PPC advertising.
• Strong understanding of PPC campaign management and strategies.
• Proficiency in using PPC campaign management platforms.

Responsibilities

• Strategize and execute SEO and marketing campaigns.
• Manage PPC campaigns across different platforms.
• Analyze web analytics data to enhance strategies.

Skills

SEO

PPC Campaign Management

Social Media Marketing

Data Analysis

Collaboration

Google Analytics

Tools

Google Ads

SEMRush

Google Data Studio

Job description

Technical Recruiter HR at Futurism Technologies, INC.

Job Description:

Shift Time: 11AM to 5PM (Monday to Friday)

Work Mode: WFO (5 Days)

Futurism on behalf of his client is looking for Sr. Digital Marketing Executive having good experience with SEO, Paid Campaign, Social Media, Analytics

Skills & Responsibilities:

• Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
• Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
• Define content development, syndication, distribution, and link-building strategies
• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
• Analyze and translate data from web analytics into actionable plans
• Advise clients on SEO best practices
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans.
• Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Manage digital advertising budget and spend, including bid management
• Execute bid changes based on pacing and performance
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
• Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
• Ensure alignment between paid search and organic search strategies
• Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
• Provide training to others in the organization on issues important to SEO
• Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
• Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
• Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
• Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members

Must have Skills:

• 3+ years of experience in SEO, social media, and PPC advertising with a proven track record of success.
• Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting.
• Experience with conversion tracking and attribution modeling.
• Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads.
• Strong Google Analytics knowledge
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and collaboration skills.
• A passion for digital marketing and a desire to stay ahead of the curve.
• Experience with other advertising platforms (e.g., social media advertising) a plus.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: IT Services and IT Consulting

Referrals increase your chances of interviewing at Futurism Technologies, INC. by 2x

Get notified about new Digital Marketing Executive jobs in Pune, Maharashtra, India.