Sr. Analyst Strategic Engagement

Qrate; Bhopal; Hybrid; INR 1,000,000 - 1,700,000; Full time

Job summary

Qrate, based in India, seeks a Senior Analyst Strategic Engagement to drive strategic media engagement and shape narratives around client initiatives and social impact. You will lead efforts to build media relationships, develop communication strategies and ensure high-quality coverage across platforms.

Key duties include training client staff and grassroots teams, drafting press releases, coordinating media field visits, and developing partnerships with government PR bodies to extend reach and

Qualifications

• Bachelor's or master's degree in communications or related field.
• Minimum 57 years of experience in media engagement, communications strategy, or public affairs.
• Strong understanding of media dynamics, storytelling, and campaign planning.

Responsibilities

• Train client staff to be effective spokespersons and grassroots staff on media relations, disseminating press releases and securing stories.
• Write press releases and other background information to share with the media to secure stories.
• Facilitate media field visits by accompanying journalists, coordinating interviews, and identifying relevant internal and external spokespersons to ensure comprehensive and balanced coverage.
• Build relationships with the Dept. of Information and Public Relations and govt. PRO's to assist with media trainings and dissemination to stories
• Conduct media workshops for the client with journalists in the state.
• Track relevant news in the state for the client and share it with them

Skills

Interpersonal skills

Verbal & written communication

Strategic thinking

Attention to detail

Negotiation

English proficiency

Regional language skills

Education

Bachelor's or Master's in Communications/Public Relations

Job description

About Us

At Qrate, we specialize in delivering customized consulting services that support our clients in achieving their goals. We provide comprehensive solutions, services, and tools for project management, data analytics, strategy & design, research & learning, knowledge management, product development, performance metrics, strategic communications, and impact assessments. Our services span across sectors, helping organizations enhance their strategic decision-making, streamline operations, and achieve measurable results.

Role & responsibilities

As Senior Analyst Strategic Engagement, you will be responsible for driving strategic media engagement and amplifying narratives that influence public discourse and stakeholder perception. You will lead efforts to build media relationships, develop communication strategies, and ensure consistent, high-quality coverage of client initiatives and social impact themes. This role is pivotal in shaping thought leadership and enhancing visibility across platforms.

• Train client staff to be effective spokespersons and staff from grassroots organisations on media relations, disseminating press releases and securing stories.
• Write press releases and other background information to share with the media to secure stories.
• Facilitate media field visits by accompanying journalists, coordinating interviews, and identifying relevant internal and external spokespersons to ensure comprehensive and balanced coverage.
• Build relationships with the Dept. of Information and Public Relations and govt. PRO's to assist with media trainings and dissemination to stories
• Conduct media workshops for the client with journalists in the state.
• Track relevant news in the state for the client and share it with them

Media Strategy & Planning

Design and execute comprehensive media plans that align with client goals and program lifecycles, covering themes such as policy, impact, and advocacy.

Stakeholder Engagement

Build and maintain strong relationships with journalists, editors, influencers, and PR agencies to ensure sustained media interest and coverage.

Narrative Development

Identify and pitch strategic stories including case studies, impact narratives, and survivor journeys to mainstream and regional media outlets.

Partnerships & Amplification

Develop strategic partnerships with media and communication firms to expand reach and influence across digital and traditional channels.

Content Curation & Dissemination

Collaborate with internal teams to curate and disseminate media assets that reflect the scale, nature, and outcomes of client programs.

Qualifications

• Bachelors or masters degree in communications, Mass Media, Public Relations, or related field.
• Minimum 57 years of experience in media engagement, communications strategy, or public affairs.
• Strong understanding of media dynamics, storytelling, and campaign planning.

Skills

• Excellent interpersonal and networking skills.
• Strong written and verbal communication abilities.
• Strategic thinking with a flair for innovative ideation.
• High attention to detail and organizational skills.
• Negotiation and persuasion capabilities.
• Proficiency in English; regional language skills are a plus.

Travel and Special Requirements

This role requires occasional travel as per business needs. In addition to the responsibilities listed above, the role may be required to undertake other tasks as assigned by the Companys leadership. These responsibilities may fall outside the scope of this job description and will be aligned with the Qrates strategic priorities and operational needs.