Media Content Coordinator

ITC Limited; Kolkata District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading corporate communications firm in India is seeking a skilled professional to enhance media communication through impactful content creation, detailed research, and effective agency coordination. The ideal candidate will have a postgraduate degree in Mass Communication or related fields, along with 6-10 years of valuable experience in PR or corporate communications. Strong writing and research skills are essential, along with proficiency in various AI tools. This role offers an opportunity to collaborate closely with multiple teams to meet diverse media content needs.

Qualifications

• 6-10 years of relevant experience in content creation within PR agencies or journalism.
• Excellent writing skills and thorough understanding of media.
• Ability to manage multiple assignments and work effectively under pressure.

Responsibilities

• Develop high-quality media content for various platforms.
• Conduct extensive research to generate insights for communication.
• Coordinate with agencies and maintain media archives.

Skills

Media Content Creation

Communication Skills

Research Skills

Coordination Skills

Content Development

Use of AI Tools

Education

Post Graduate degree in Mass Communication, English, or Economics

Tools

Microsoft Office

ChatGPT

Canva

DALL·E

Runway

Job description

About Us

The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.

Requirements

Qualifications & Skills

• Media Content Creation – Develop impactful long‑form and short‑form content for earned, owned, and co‑created media; prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.
• In‑Depth Research & Insight Generation – Conduct extensive secondary research on topics such as economic/social issues and sustainability; generate actionable insights and strengthen content by identifying key trends across traditional media, digital platforms, and corporate/brand communication; perform environment scanning, peer tracking, and analysis; study ITC initiatives through internal/external experts, field experiences, and craft compelling narratives; leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value‑adding inputs.
• Agency Coordination – Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench‑marking their output.
• Media Monitoring & Insights – Track, curate, and disseminate media clippings and related insights within the organization.
• Archival Management – Maintain and manage systematic archiving and retrieval of key communications and media assets.
• Presentation Development – Create high‑quality presentations for internal and external stakeholders to amplify the company’s messaging.
• Cross‑Functional Collaboration – Work closely with content, digital, and internal communications teams within CCD; coordinate with multiple ITC businesses/divisions to meet media content needs; support CCD and other functions in PR events and on‑ground media initiatives.

Qualifications

• Post Graduate degree, preferably in Mass Communication, English, or Economics, from a reputed university.
• Executive or self‑skilling courses in communication, branding, Microsoft Office, or AI (for content).
• 6–10 years of relevant experience in content creation within PR agencies, journalism (preferably desk roles), or corporate communications in large companies.
• Excellent writing skills.
• Strong communication and coordination skills.
• Thorough understanding of traditional media, new‑age media, multimedia, social media, and influencers.
• Sharp eye for discovering news.
• Knowledge of economic, social, and environmental issues.
• Ability to manage multiple assignments at once and deliver under pressure.
• Ability to conduct strong secondary research.
• Proficient in MS Word, PowerPoint, Excel, and relevant AI tools such as ChatGPT, Canva, DALL·E, and Runway.
• Personality traits: self‑starter, energetic, enthusiastic, team player, compassionate, honest.