Senior Public Relations Executive

MSL India; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MSL India seeks a proactive PR professional to manage media relations, draft materials, and coordinate multi-channel campaigns for client mandates. You will identify media contacts, build strong relationships, and support press outreach, events, and reporting.

This role demands strong written communication, multitasking, and collaborative teamwork in a fast-paced agency environment. Based in Mumbai, it offers growth within a dynamic PR landscape.

Qualifications

• 3+ years of experience in PR, communications, media relations, or a similar role.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and work in a deadline-driven environment.
• Strong interpersonal skills and ability to work collaboratively across teams.
• A proactive attitude with eagerness to learn and grow in the PR industry.

Responsibilities

• Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
• Build and maintain strong relationships with media contacts.
• Assist in media outreach for press releases, interviews, features, and story placements.
• Track media opportunities and ensure timely follow-ups.
• Support in creating client presentations and internal documents.
• Ensure all communication materials are accurate, timely, and aligned with brand messaging.
• Draft press releases, media pitches, briefing notes, reports, agendas, and other communication materials.
• Support day-to-day management of client accounts and deliverables.
• Coordinate with internal teams to execute campaigns, events, and communication plans.
• Ensure timelines are met and deliverables are executed efficiently.
• Assist in managing client requests and maintaining smooth communication.
• Monitor campaign performance and maintain coverage trackers.
• Prepare media monitoring reports, campaign summaries, and competitive analysis reports.
• Assist in planning and executing PR campaigns, launches, media events, and activations.
• Proactively identify relevant opportunities for clients.
• Demonstrate curiosity, willingness to learn, and adaptability in a fast-paced agency environment.
• Stay updated on media trends, industry news, and client sectors.

Skills

Media relations

Writing & editing

Stakeholder management

Multitasking

Proactive learner

Job description

• Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
• Build and maintain strong relationships with media contacts.
• Assist in media outreach for press releases, interviews, features, and story placements.
• Track media opportunities and ensure timely follow-ups.

2. Content Development & Documentation

• Support in creating client presentations and internal documents.
• Ensure all communication materials are accurate, timely, and aligned with brand messaging.
• Draft press releases, media pitches, briefing notes, reports, agendas, and other communication materials.
• Support day-to-day management of client accounts and deliverables.
• Coordinate with internal teams to execute campaigns, events, and communication plans.
• Ensure timelines are met and deliverables are executed efficiently.
• Assist in managing client requests and maintaining smooth communication.

4. Campaign Coordination & Reporting

• Monitor campaign performance and maintain coverage trackers.
• Prepare media monitoring reports, campaign summaries, and competitive analysis reports.
• Assist in planning and executing PR campaigns, launches, media events, and activations.

5. Industry Awareness & Professional Development

• Proactively identify relevant opportunities for clients.
• Demonstrate curiosity, willingness to learn, and adaptability in a fast-paced agency environment.
• Stay updated on media trends, industry news, and client sectors.

Top 5 things you need to have for this role:

• 3+ years of experience in PR, communications, media relations, or a similar role.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and work in a deadline-driven environment.
• Strong interpersonal skills and ability to work collaboratively across teams.
• A proactive attitude with eagerness to learn and grow in the PR industry.