Sr. Analyst - SPSS

Dentsu X; Thane; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Merkle is hiring a Sr. Analyst to support SPSS-based data validation, merging, coding, weighting and formatting for market research projects.

You will design and execute SPSS data validation scripts, manage multiple projects concurrently, and ensure accuracy with strong stakeholder communication. Experience with questionnaire logic, market research structures, and methods such as Tracking, Concept Testing and MaxDiff is essential.

Job description

## Sr. Analyst - SPSSApply: DGS India - Mumbai - Thane Ashar IT Park: Full time: Posted Today: R1126954The purpose of this role is to provide support for the collection, analysis, and dissemination of insights to our clients**Job Description:**### Experience Range**3-7 Years** ### Shift Timing**6:00 PM - 3:00 AM IST** ### Must-Have Skills * Strong hands-on experience in **SPSS Data Validation**.* Expertise in **data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions**.* Ability to create and execute **data validation scripts in SPSS**.* Strong understanding of questionnaire logic and market research data structures.* Experience managing multiple market research projects simultaneously.* Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff.* Strong analytical, problem-solving, and project management skills.* Excellent stakeholder and client communication skills. ### Good-to-Have Skills * Experience in **Data Tabulation using SPSS**.* Exposure to tracking studies, segmentation studies, and advanced market research methodologies.* Client-facing and consulting experience.* Advanced Excel and PowerPoint skills.* Post-graduate qualification in Market Research or related field. ## Job Description: ### Key Responsibilities * Manage 8-10 concurrent market research data processing projects with minimal supervision.* Perform data validation and processing activities using SPSS.* Prepare and execute complex project setups accurately and efficiently.* Create and maintain project schedules and timelines.* Coordinate with clients and internal stakeholders throughout the project lifecycle.* Proactively identify and resolve project issues and risks.* Ensure all studies are delivered using a First Time Right (FTR) approach.* Develop and execute data validation scripts using various input data sources.* Maintain project documentation and ensure process compliance.* Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting.* Work closely with clients to resolve project-related concerns.* Support ongoing improvements in execution quality and productivity. ### Other Responsibilities * Execute projects as per established plans and timelines.* Participate in training programs and process improvement initiatives.* Ensure proper reconciliation and maintenance of programmatic platform updates.* Support internal teams with project closure and invoicing activities.* Adhere to organizational standards, processes, and quality guidelines. ### Additional Information * Individual Contributor role with significant ownership and accountability.* Focus Area: Projects: 85%Other Responsibilities: 15%* Opportunity to work on diverse market research studies across industries.* Candidate should possess a strong client-centric mindset and collaborative approach.* Comfortable working in a fast-paced, high-productivity environment.* Ability to manage competing priorities and strict deadlines effectively.* Strong sense of ownership and accountability for project outcomes. ### Educational Qualification * Bachelor's Degree (Mandatory).* Post-Graduation in Market Research or related field preferred.**Location:**DGS India - Mumbai - Thane Ashar IT Park**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent