Senior Analyst

Dentsu Global Services; Mumbai; On-site; INR 600,000 - 850,000; Full time

Job summary

Dentsu Global Services is seeking a data validation specialist with strong SPSS expertise to drive data quality across multiple market research projects in Mumbai, India.

You will validate, process, and script data using SPSS, manage timelines, coordinate with clients and internal stakeholders, and ensure First Time Right delivery while supporting continuous quality improvements.

Qualifications

• Strong hands-on experience in SPSS Data Validation.
• Expertise in data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions.
• Ability to create and execute data validation scripts in SPSS.
• Strong understanding of questionnaire logic and market research data structures.
• Experience managing multiple market research projects simultaneously.
• Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff.
• Strong analytical, problem-solving, and project management skills.
• Excellent stakeholder and client communication skills.

Responsibilities

• Manage 8-10 concurrent market research data processing projects with minimal supervision.
• Perform data validation and processing activities using SPSS.
• Prepare and execute complex project setups accurately and efficiently.
• Create and maintain project schedules and timelines.
• Coordinate with clients and internal stakeholders throughout the project lifecycle.
• Proactively identify and resolve project issues and risks.
• Ensure all studies are delivered using a First Time Right (FTR) approach.
• Develop and execute data validation scripts using various input data sources.
• Maintain project documentation and ensure process compliance.
• Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting.
• Work closely with clients to resolve project-related concerns.
• Support ongoing improvements in execution quality and productivity.

Skills

SPSS Data Validation

Data validation

Data merging

Coding

Weighting

Stacking

Formatting

SPSS functions

Questionnaire logic

Market research data structures

Stakeholder communication

Client communication

Education

Post-graduate qualification in Market Research or related field

Tools

SPSS

Excel

PowerPoint

Job description

• Strong hands-on experience in SPSS Data Validation.
• Expertise in data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions.
• Ability to create and execute data validation scripts in SPSS.
• Strong understanding of questionnaire logic and market research data structures.
• Experience managing multiple market research projects simultaneously.
• Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff.
• Strong analytical, problem-solving, and project management skills.
• Excellent stakeholder and client communication skills.

Good-to-Have Skills

• Experience in Data Tabulation using SPSS.
• Exposure to tracking studies, segmentation studies, and advanced market research methodologies.
• Client-facing and consulting experience.
• Advanced Excel and PowerPoint skills.
• Post-graduate qualification in Market Research or related field.

Key Responsibilities

• Manage 8-10 concurrent market research data processing projects with minimal supervision.
• Perform data validation and processing activities using SPSS.
• Prepare and execute complex project setups accurately and efficiently.
• Create and maintain project schedules and timelines.
• Coordinate with clients and internal stakeholders throughout the project lifecycle.
• Proactively identify and resolve project issues and risks.
• Ensure all studies are delivered using a First Time Right (FTR) approach.
• Develop and execute data validation scripts using various input data sources.
• Maintain project documentation and ensure process compliance.
• Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting.
• Work closely with clients to resolve project-related concerns.
• Support ongoing improvements in execution quality and productivity.