Market Intelligence Specialist

Excelsis Energy; Pune District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Excelsis Energy is seeking a Market Intelligence professional to lead comprehensive research across energy and related industrial sectors, identifying growth drivers, emerging opportunities, risks, and new markets for strategic expansion.

You will assess market size, TAM/SOM, segmentation, competitors, customers, and demand, translating insights into actionable plans for Sales and leadership.

Qualifications

• Market intelligence and expansion responsibilities across energy sectors.
• Identify market size, TAM/SAM/SOM, segments and geographic attractiveness.
• Monitor industry developments affecting market demand and opportunities.
• Segment markets by industry, geography and customer type to guide strategy.
• Analyze competitors’ products, pricing, and go-to-market approaches.
• Map decision-makers and build targeted account databases.
• Develop dashboards and MIS reports to track performance.
• Collaborate with Sales, Marketing, Engineering, and leadership.

Responsibilities

• Provide actionable market insights to support territory planning and sales forecasting.
• Identify risks and opportunities and present mitigation recommendations.
• Maintain data accuracy and governance of market and customer databases.

Job description

• Market Intelligence & Market Expansion: Conduct comprehensive market research across the energy and related industrial sectors to identify market trends, growth drivers, emerging opportunities, risks, and potential new markets for business expansion.
• Market Sizing & Opportunity Assessment: Analyse market size, growth potential, demand drivers, TAM/SAM/SOM, applications, customer segments and geographic attractiveness to identify and prioritise high-potential markets and opportunities.
• Industry Intelligence: Monitor developments across relevant energy and industrial sectors, including industry investments, capacity additions, new projects, regulatory changes, technology developments and other factors that may influence market demand.
• Market Segmentation: Segment markets by industry, application, geography, customer type and other relevant parameters to identify priority segments and develop focused market-entry and penetration strategies.
• Competitor Intelligence: Conduct detailed analysis of competitors, including products, applications, technology, pricing, positioning, customer base, installed base, distribution/channel strategy and go-to-market approach.
• Customer & Account Intelligence: Identify current and potential customers across territories and market segments, assess their business potential, applications and requirements, and develop a prioritised target-account database.
• Decision-Maker Mapping: Develop and maintain a database of relevant customer decision-makers and influencers, including their roles, contact details and organisational relationships, and ensure the information remains current.
• Application & Demand Intelligence: Analyse end-use applications and customer requirements to identify areas of increasing demand, emerging applications, replacement opportunities and potential product-market opportunities.
• Project & Opportunity Intelligence: Track upcoming projects, investments, plant expansions, capacity additions and other market developments that may generate potential business opportunities, and provide relevant intelligence to Sales.
• Commercial & Pricing Intelligence: Analyse competitor pricing, commercial positioning, product offerings and market practices to provide inputs for pricing decisions and improve product positioning.
• Market Share & Performance Analysis: Track market share, product performance, segment performance, geographic performance and channel effectiveness to identify gaps, opportunities and areas requiring corrective action.
• Sales & Market Planning Support: Provide market and commercial insights to Sales and leadership teams to support territory planning, sales forecasting, budgeting, target setting and market penetration initiatives.
• Actionable Market Insights: Monitor changes in market dynamics and translate findings into actionable recommendations for Sales and leadership, including opportunities to pursue, markets to prioritise, customers to target and risks to address.
• Risk & Opportunity Analysis: Identify commercial, competitive, regulatory, technological and market-entry risks and assess their potential impact, while recommending appropriate mitigation measures.
• Business Analytics: Collect, analyse and interpret internal and external data using analytical and Business Intelligence tools to identify trends, patterns, opportunities and risks relevant to business decisions.
• Business Intelligence & MIS: Develop and maintain relevant BI dashboards, MIS reports and management reports to provide visibility on market, sales and business performance.
• Data Analysis & Business Queries: Conduct quantitative and qualitative analysis to answer business questions from leadership and cross-functional teams and provide clear, fact-based recommendations.
• Customer & Market Analytics: Analyse customer segments, buying patterns, purchasing drivers, business potential and historical trends to support targeted sales and market development initiatives.
• Reporting & Presentations: Prepare market intelligence reports, management presentations, dashboards, competitor updates and periodic market reviews for leadership and other stakeholders.
• Data Management & Governance: Maintain market, customer, competitor and industry databases, ensuring data accuracy, consistency, timely updates and appropriate documentation of data sources and analytical processes.
• Stakeholder Collaboration: Work closely with Sales, Marketing, Engineering, Product Management and leadership teams to understand business requirements and translate market and business data into meaningful insights and recommendations.
• External Intelligence Sources: Identify, evaluate and use credible industry reports, government publications, market databases, customer information, competitor sources and other relevant external data to develop reliable market intelligence.