Sourcing Manager

Anika Industries; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The House of Abhinandan Lodha (HOABL) seeks a Sales Manager – Sourcing & Channel Sales to drive growth through channel partners, brokers, and referral networks. You will build strong partner relationships, generate qualified leads, and develop sourcing strategies to meet sales targets across India.

You bring proven channel management and business development skills, excellent communication, and a track record in real estate sales, with an ability to navigate premium or luxury segments and manage

Qualifications

• 25 years of experience in Channel Sales, Real Estate Sales, or related fields.
• Experience managing channel partners, brokers, or referral networks.
• Experience in premium or luxury real estate sales is preferred.

Responsibilities

• Develop and strengthen relationships with channel partners, brokers, and referral networks.
• Generate qualified leads and opportunities through multiple sourcing channels.
• Onboard, activate, and expand the network of channel partners.
• Conduct regular meetings with partners to build long-term relationships.
• Provide partners with market insights, sales training, and marketing support.
• Motivate partners to achieve sales and revenue targets.
• Coordinate between partners and internal sales teams throughout the sales cycle.
• Monitor partner performance and implement strategies to improve productivity.

Skills

Channel management

Lead generation

Business development

Sales

Communication skills

Networking

Market understanding

Strategic thinking

Education

Graduate in any discipline

MBA or equivalent

Job description

Sales Manager Sourcing & Channel Sales

Company: The House of Abhinandan Lodha (HOABL)

Job Summary

The Sales Manager Sourcing & Channel Sales will be responsible for driving business growth through channel partners, brokers, referral networks, and other sourcing channels. The role involves building and managing strong partner relationships, generating qualified leads, identifying new business opportunities, and developing effective sourcing strategies to achieve sales and revenue targets.

The ideal candidate will have strong channel management and business development skills, a proven track record in sales, excellent communication abilities, and a strong understanding of the real estate market and customer acquisition journey.

Key Roles & Responsibilities

• Develop, manage, and strengthen relationships with channel partners, brokers, referral networks, and other external sales partners.
• Generate qualified leads and business opportunities through channel partners and multiple sourcing channels.
• Identify, onboard, activate, and expand the network of new channel partners to increase business potential.
• Conduct regular meetings and engagement activities with channel partners to build long-term relationships.
• Provide partners with regular project updates, product information, sales training, marketing support, and relevant market insights.
• Motivate and drive channel partners to achieve assigned sales and revenue targets.
• Ensure seamless coordination between channel partners and internal sales teams throughout the sales cycle.
• Monitor channel partner performance and implement strategies to improve productivity, conversion, and revenue contribution.
• Develop strong market intelligence on competitor projects, pricing, customer preferences, market trends, and emerging business opportunities.
• Support sales planning, forecasting, and target achievement through effective sourcing strategies.
• Build strong partner engagement programs to encourage repeat business and long-term collaboration.
• Track sourcing activities, lead generation, conversions, and channel performance through accurate and timely sales reports.
• Identify opportunities to expand the sourcing ecosystem and contribute to overall business growth.

Required Skills & Competencies

• Strong channel management and relationship-building skills.
• Proven experience in lead generation, business development, and sales.
• Good understanding of the sales funnel, lead conversion, and customer acquisition process.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to build, manage, and maintain strong professional networks.
• Strong target orientation with a high sense of ownership and accountability.
• Ability to work independently as well as collaboratively with internal and external stakeholders.
• Strong market understanding and commercial acumen.
• Ability to analyze sales performance and develop actionable strategies to improve results.

Qualification & Experience

• Graduate in any discipline.
• MBA or equivalent postgraduate qualification will be preferred but is not mandatory.
• 25 years of experience in Channel Sales, Real Estate Sales, Business Development, Luxury Sales, or related fields.
• Prior experience managing channel partners, brokers, referral networks, or external sales teams will be preferred.
• Candidates with experience in premium or luxury real estate sales will have an added advantage.

About The House of Abhinandan Lodha (HOABL)

The House of Abhinandan Lodha (HOABL) is one of India's fastest-growing consumer real estate companies. Founded in 2020, the company was established with a vision to transform the way Indians invest in, own, and experience real estate.

HOABL began by addressing one of India's largest yet highly unorganized asset classesland ownership. Traditionally characterized by fragmented markets, limited transparency, and operational complexities, land ownership presented significant challenges for buyers. HOABL set out to transform this experience by building a branded land development platform focused on legal transparency, infrastructure-led development, technology-driven customer experiences, and institutional-grade execution.

Over the years, HOABL has reimagined land as a modern investment and lifestyle product, making ownership more accessible, transparent, trustworthy, and rewarding for customers across India.

Today, HOABL has evolved into a diversified real estate and lifestyle platform with four integrated business verticals:

1. Branded Land

Branded Land is HOABL's flagship business, focused on creating master-planned plotted developments across strategic locations in India. These developments offer customers legally clear land parcels supported by infrastructure, thoughtfully designed amenities, and build-assist services, creating a seamless and modern ownership experience.

2. Growth Housing

Recognizing India's growing demand for quality housing, HOABL has expanded into affordable and aspirational housing solutions designed for first-time homebuyers and rapidly growing urban markets. This vertical aims to bridge the gap between affordability, quality, and modern living.

3. Luxury Villas

HOABL's luxury villa business caters to affluent customers seeking premium lifestyle experiences and legacy assets. These thoughtfully designed, low-density developments combine exclusivity, luxury, distinctive experiences, and long-term value potential.

4. MIROS Hospitality

MIROS is HOABL's hospitality platform, focused on developing boutique hotels, resorts, and experiential destinations across India. This vertical complements the company's real estate ecosystem while creating recurring revenue opportunities and enhancing the attractiveness of emerging destinations.

A Technology-Driven Business Model

HOABL has been at the forefront of innovation in the real estate industry, leveraging digital-first processes, advanced customer engagement platforms, and AI-enabled sales journeys to transform how real estate is marketed, sold, and serviced at scale.

The company's customer-centric approach is built around transparency, convenience, speed, and trust principles that continue to differentiate HOABL in the market.

Why Join HOABL?

At HOABL, employees have the opportunity to work in a high-growth and entrepreneurial environment that values performance, ownership, innovation, and customer-centric thinking.

The company brings together talented professionals from diverse backgrounds who are passionate about building category-defining businesses and creating exceptional customer experiences.

As HOABL continues to expand rapidly across India, employees can expect significant opportunities for career growth, continuous learning, professional development, and leadership exposure, while contributing to the transformation of India's real estate landscape.