Software / Platform Engineer I

MetLife, Inc.; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

MetLife, Inc. seeks a skilled marketer-automation engineer to design and orchestrate omnichannel journeys using ACC and AEP, integrating with enterprise systems.

You will build personalized campaigns, manage data schemas, and ensure real-time activation while adhering to data privacy and governance standards. Strong collaboration with marketing and data teams is essential.

Qualifications

• Experience with marketing automation platforms and data pipelines.
• Knowledge of data privacy regulations and governance practices.
• Ability to design and optimize multi-channel customer journeys.

Responsibilities

• Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
• Configure decisioning logic, segmentation, and dynamic content personalization.
• Conduct A/B testing and journey performance optimization.
• Collaborate with marketing teams to align journey logic with business goals and personalization strategies.
• Design, build, and deploy personalized campaigns using ACC workflows, templates, and delivery mechanisms.
• Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize engagement.
• Implement and maintain data schemas, targeting dimensions, and custom resources within ACC.
• Build and manage recurring and transactional campaigns, including trigger-based communications.
• Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries.
• Collaborate with data teams for ETL processes and data availability for campaign execution.
• Support campaign QA, UAT, and deployment across dev, stage, prod environments.
• Maintain documentation for campaign configurations, workflows, and integration points.
• Ensure compliance with data privacy regulations and internal governance policies.

Skills

ETL processes

Data governance

Real-time data processing

API development

Problem solving

Tools

Adobe Campaign Classic (ACC)

Adobe Experience Platform (AEP)

SDK performance

APIs

Job description

• Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
• Configure decisioning logic, segmentation, and dynamic content personalization.
• Conduct A/B testing and journey performance optimization.
• Collaborate with marketing teams to align journey logic with business goals and personalization strategies.

Adobe Campaign Classic (ACC)

• Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms.
• Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize customer engagement.
• Implement and maintain data schemas, targeting dimensions, and custom resources within ACC.
• Build and manage recurring and transactional campaigns, including trigger-based and event-driven communications.
• Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries.
• Collaborate with data teams to ensure proper ETL processes and data availability for campaign execution.
• Support campaign QA, UAT, and deployment processes across environments (dev, stage, prod).
• Maintain documentation for campaign configurations, workflows, and integration points.
• Ensure compliance with data privacy regulations and internal governance policies.

Adobe Experience Platform (AEP)

• Ingest and transform data from CRM, web, mobile, and third-party systems.
• Design and manage XDM schemas for scalable and reusable data structures.
• Configure identity stitching and unified customer profiles.
• Implement real-time CDP capabilities and audience activation strategies.
• Ensure compliance with data governance, privacy (GDPR/CCPA), and quality standards.
• Maintain data cataloging, lineage, and documentation.
• Implement Adobe Web SDK for real-time data collection and personalization.

Integration & Development

• Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems.
• Build server-side integrations and data synchronization pipelines.
• Optimize SDK performance and implement analytics tracking.
• Maintain technical documentation and code repositories.

About MetLife

Recognized on Fortune magazine's list of the "World's Most Admired Companies" and Fortune World’s 25 Best Workplaces™ MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East. As part of our New Frontier strategy, MetLife is building an AI-enabled, people-centered future. We’re looking for people who bring curiosity, adaptability, and a growth mindset as we use AI to enhance how we serve customers, support communities, and evolve the way work gets done. At MetLife, AI is a responsible partner that supports human judgment, creativity, and continuous improvement while helping us build trust, inclusion, and long-term value. Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible .Join us!