Social Media Strategist

ADoctor; Mumbai; On-site; INR 600,000 - 1,100,000; Full time

Job summary

ADoctor in Mumbai is seeking a Content Strategist to build compelling healthcare content across platforms. You will work on trends, brainstorm ideas, and translate complex medical topics into accessible stories.

You collaborate with doctors, designers, video teams and marketers to craft ambitious content calendars, optimize formats like Reels, YouTube and LinkedIn, and drive engagement for doctors, clinics and hospitals.

Qualifications

• Ability to translate complex medical topics into simple, engaging content.
• Familiarity with Instagram, Reels, YouTube, LinkedIn and emerging formats.
• Ability to spot trends early and craft brand-relevant ideas.

Responsibilities

• Develop and execute content strategies for healthcare brands.
• Collaborate with doctors, designers, video teams and marketers.
• Experiment with formats to boost engagement and recall.

Skills

Content strategy

Social media

Trend spotting

Creative thinking

Team collaboration

Tools

Instagram

YouTube

LinkedIn

Job description

CONTENT STRATEGIST

ADoctor • Mumbai • Full-time • On-site

ABOUT ADOCTOR

ADoctor is a digital marketing agency built exclusively for healthcare.

We work with doctors, clinics & hospitals across India and abroad - combining medical expertise + creativity + digital marketing to build healthcare brands that people notice, trust and choose.

WHO ARE WE LOOKING FOR?

Someone who thinks beyond the obvious.

Not just a person who can make a content calendar.

We want someone who can say: "Everyone is doing this. What can we do differently?"

YOU SHOULD BE SOMEONE WHO:

• Spots trends early - and knows how to make them work for healthcare
• Comes up with fresh, clever & unexpected content ideas
• Understands Instagram, Reels, YouTube, LinkedIn & emerging formats
• Knows what makes people stop -> watch -> remember -> act
• Can turn complex or boring medical topics into simple, interesting content
• Is naturally curious about people, culture, internet trends & what's happening around them
• Thinks fast, experiments and isn't afraid to throw out a crazy idea
• Can work comfortably with doctors, designers, video teams & marketers

HEALTHCARE BACKGROUND?

Great. Not compulsory.

We'd especially love to met people from:

• Dentistry
• Physiotherapy
• Nursing
• Pharmacy
• Paramedical / Allied Healthcare
• Other healthcare backgrounds

But if you're brilliant at content and have zero healthcare background - apply anyway.

We'll teach you the medical side.

THE KIND OF PERSON WE LIKE

Smart. Curious. Creative. Observant. Internet-savvy.

You don't need to fit into a traditional "Content Strategist" mould.

Gen Z / young internet-native thinkers are absolutely welcome.

If you spend too much time thinking:

"Why the hell is everyone doing it this way?"

...and then come up with a better way -

We should talk.

Mumbai | Full-time | On-site

ADoctor

Healthcare. Digital. Different.