Social Media Strategist

Malayala Manorama; Kottayam; On-site; INR 600,000 - 900,000; Full time

Job summary

Malayala Manorama in Kerala, India, is seeking a Social Media Strategist to design and execute strategies, manage content, and optimize campaign performance across platforms.

The role requires strong English and Malayalam communication, a background in journalism, and at least five years of relevant experience. You will coordinate with writers and designers, publish content, and prepare regular analytics reports to inform ROI and strategy.

Qualifications

• Minimum 5 years of experience in Social Media Strategist role.
• Post graduation/Graduation in Journalism or related field.

Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high-quality content across various social media platforms
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Prepare daily, weekly and monthly reports on social media traffic, content performance, and ROI
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices
• Strong written and verbal communication skills in English and Malayalam
• Hands‑on experience using social media for brand awareness

Skills

Social media strategy

Content creation

English proficiency

Malayalam proficiency

Education

Postgraduate/Graduate in Journalism

Job description

Skills and Qualifications

• Minimum 5 years of experience in Social Media Strategist role
• Post graduation/Graduation in Journalism or related field

Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high-quality content across various social media platforms
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Prepare daily, weekly and monthly reports on social media traffic, content performance, and ROI
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices
• Strong written and verbal communication skills in English and Malayalam
• Hands‑on experience using social media for brand awareness