Social Media Strategist

Donatekart; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Donatekart is seeking a dynamic Content Creator who can be the face of the brand across social platforms. You will craft authentic stories from NGOs, beneficiaries and donors, producing engaging Reels, interviews, and campaign content.

A strong filming presence and ability to script impactful captions are essential. Ideal candidates have 2+ years in content creation, a public Instagram presence with 5–10k+ followers, and proven expertise in short-form video.

Qualifications

• 2+ years of experience in content creation, social media, digital content, or creator marketing.
• Public Instagram (or other creator platform) with engaged audience (5–10k+ followers).
• Confident speaking on camera and strong storytelling, scripting, and copywriting skills.

Responsibilities

• Create engaging, high-quality content across Instagram, Facebook, LinkedIn, X, and YouTube.
• Represent Donatekart on camera through Reels, interviews, educational videos, vlogs, and campaign content.
• Tell compelling stories from NGOs, beneficiaries, donors, and fundraising campaigns.

Skills

Content creation

Public presence

On-camera speaking

Storytelling

Scripting/copywriting

Reels/short-form video

Analytics understanding

Tools

Canva

Adobe Creative Suite

Job description

Location: Bangalore (Onsite)

Employment Type: Full-Time

About Donatekart

Donatekart is Indias most trusted online platform for donating to charities. Our award-winning platform enables donors to directly donate products to NGOs with complete transparency. Over the last 10 years, weve empowered 10,000+ NGOs across India and facilitated donations worth 400+ Crore, creating meaningful impact for millions of lives.

About the Role

Were not just looking for someone to only manage social media-were looking for a creator, storyteller, and confident on-camera personality who can represent Donatekart and become one of the faces of our brand.

As a leading voice in the social impact space, were looking for someone who can create authentic, high-impact content that inspires people to give. Youll bring real stories to life by showcasing the work of NGOs, beneficiaries, donors, and campaigns while building a strong and engaged community around social impact.

If youre passionate about creating meaningful content, love being in front of the camera, and want your work to make a real difference, wed love to hear from you.

Key Responsibilities

• Create engaging, high-quality content across Instagram, Facebook, LinkedIn, X, and YouTube.
• Represent Donatekart on camera through Reels, interviews, educational videos, vlogs, and campaign content.
• Discover, capture, and tell compelling stories from NGOs, beneficiaries, donors, and fundraising campaigns.
• Plan and execute social media campaigns that drive awareness, engagement, and community participation.
• Write compelling scripts, captions, and copy aligned with Donatekarts mission and brand voice.
• Collaborate with designers, editors, and copywriters to produce high-quality content.
• Manage content calendars and daily publishing schedules.
• Stay updated with social media trends and proactively identify relevant content opportunities.
• Drive organic reach, engagement, audience growth, and community interaction.
• Respond to comments, messages, and conversations across social platforms.
• Track content performance and prepare monthly insights and reports.
• Support influencer collaborations, creator partnerships, and community-building initiatives.

Must-Have Skills

• 2+ years of experience in content creation, social media, digital content, or creator marketing.
• A public Instagram (or other creator platform) with an engaged audience (preferably more than 5-10k+ followers).
• Confident and comfortable speaking in front of the camera.
• Strong storytelling, scripting, and copywriting skills.
• Proven experience creating engaging Reels, short-form videos, and social-first content.
• Hands-on experience managing Instagram, Facebook, LinkedIn, and YouTube.
• Good understanding of social media algorithms, platform trends, and content best practices.
• Ability to plan content calendars and conceptualize creative campaigns.
• Analytical mindset with an understanding of key social media metrics such as reach, engagement, CTR, retention, and audience growth.
• Working knowledge of Canva and/or Adobe Creative Suite.
• Excellent communication, collaboration, and organizational skills.
• A genuine passion for social impact, community building, and purpose-driven storytelling.

Good-to-Have Skills

• Experience working with NGOs, nonprofits, or mission-driven organizations.
• Experience using social media management tools such as Meta Business Suite, Hootsuite, Buffer, or Zoho Social.
• Video editing skills for Reels, Shorts, and YouTube content.
• Experience in influencer marketing, creator collaborations, or community management.
• Understanding of paid social media campaigns and performance marketing.
• Ability to manage multiple projects in a fast-paced environment.
• Strong visual storytelling skills and an eye for brand aesthetics.
• Experience interviewing people and creating human-interest stories.
• Willingness to travel for on-ground shoots, campaign coverage, and NGO visits when required.

Why Join Donatekart

• Turn your creativity into real-world impact.
• Be the face of a purpose-driven brand.
• Tell stories that truly matter.
• Own your creative vision.
• Accelerate your growth as a creator.
• Do meaningful work every day.