Social Media Specialist DNSM27

Digital Nest

Hyderabad

On-site

INR 500,000 - 800,000

Full time

14 days+

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Job summary

Digital Nest in Hyderabad is seeking a Social Media Specialist (Content Creator) to manage the company’s social presence and actively create content for reels, videos, and campaigns. This on-site role reports to the Content Manager / Marketing Manager and requires a strong mix of creativity, on-camera confidence, and platform understanding.

You will ideate, script, shoot, edit, and sometimes feature in content while collaborating with designers, copywriters, and the marketing team to align with

Qualifications

Video-first content creation skills.
Strong scripting and storytelling abilities.
Hands-on experience with short-form and long-form content.
Proficiency in editing tools (CapCut, Premiere Pro, etc.).

Responsibilities

Social Media Management - Grow platforms like Instagram, LinkedIn, YouTube.
Plan and execute structured content calendars.
Schedule and publish posts consistently.
Create content (reels, videos, posts) and script, shoot, and edit.
Feature in videos when required (explainer, reels, brand content).
Stay updated with trends, formats, and algorithms.
Collaborate with designers, copywriters, and marketing teams.
Align content with campaigns and brand messaging.
Respond to comments and audience interactions.
Track engagement and growth metrics to optimize content.

Skills

Video-first content creation

Scriptwriting

Social media platform expertise

Content planning

Video editing

On-camera presence

Analytics basics

Education

Bachelor's degree in Marketing/Media/Communications

Tools

CapCut

Premiere Pro

Job description

Job Summary

Social Media Specialist (Content Creator) - Department: Marketing / Digital Marketing - Location: Hyderabad - On-site. Experience: 3-6 years. Reporting To: Content Manager / Marketing Manager. Role Overview: The Social Media Specialist will be responsible for managing Digital Nest's social media presence while actively creating content for platforms. This includes ideating, scripting, shooting, editing, and sometimes featuring in content such as reels, videos, and campaigns. The role requires a strong mix of creativity, on-camera confidence, and platform understanding to drive engagement and brand visibility.

Responsibilities

Social Media Management - Manage and grow platforms like Instagram, LinkedIn, YouTube, and others.
Plan and execute structured content calendars.
Schedule and publish posts consistently.
Content Creation (Core Responsibility) - Ideate and create short-form and long-form content (reels, videos, posts).
Script, shoot, and edit content independently or with the team.
Feature in videos when required (explainers, reels, brand content).
Experiment with formats, storytelling styles, and trends.
Trend & Platform Strategy - Stay updated with social media trends, algorithms, and viral formats.
Identify and leverage trends relevant to the brand.
Adapt content strategies based on platform performance.
Collaboration - Work closely with designers, copywriters, and marketing teams.
Align content with ongoing campaigns and brand messaging.
Coordinate for shoots, creatives, and campaign deliverables.
Audience Engagement - Respond to comments, DMs, and audience interactions.
Build a strong online community and brand personality.
Performance & Optimization - Track engagement, reach, and growth metrics.
Analyze what content performs best and optimize accordingly.
Continuously improve content quality and effectiveness.