Social Media Specialist

First Launch; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

First Launch is seeking a Social Media Specialist in Bengaluru to craft and execute social media strategies, plan content, and collaborate with marketing and creative teams. You will manage day-to-day execution, publish content, and track performance to drive engagement and business impact.

You will develop ideas for varied formats, write captions and CTAs, and coordinate with designers to produce high-quality creatives while maintaining brand voice and consistency.

Qualifications

• 2-4 years of experience in social media management, marketing, or content roles.
• Strong understanding of Instagram, LinkedIn, Facebook and YouTube.
• Hands-on experience in developing and executing social media strategies.
• Strong content ideation, copywriting, and storytelling skills.
• Good understanding of social media analytics and performance metrics.
• Ability to identify trends and convert them into relevant content.
• Strong communication and coordination skills.
• Ability to manage multiple content projects and meet deadlines.

Responsibilities

• Develop and execute social media strategies aligned with brand and business goals.
• Create monthly and weekly content calendars across relevant platforms.
• Identify content trends and opportunities for the audience.
• Plan campaigns around company initiatives, services, and industry trends.

Skills

Social media mgmt

Copywriting

Analytics

Campaign planning

Communication

Coordination

Tools

Canva

CapCut

Adobe tools

Job description

First Launch, a full-service digital marketing agency in Bangalore, is looking for a Social Media Specialist to join our team.

The role involves developing social media strategies, planning content, working closely with creative and marketing teams, managing day-to-day execution, and tracking performance.

You should be someone who understands what makes content work on different platforms and can turn ideas into content that gets attention, engagement, and business impact.

Key Responsibilities

• Develop and execute social media strategies aligned with brand and business goals.
• Create monthly and weekly content calendars across relevant platforms.
• Identify content trends, formats, and opportunities relevant to our audience.
• Plan campaigns around company initiatives, services, industry trends, and relevant occasions.

Content Creation & Management

• Plan and coordinate content for Instagram, LinkedIn, Facebook, and YouTube.
• Develop ideas for Reels, carousels, static posts, stories, videos, and LinkedIn content.
• Write engaging captions, hooks, CTAs, and social media copy.
• Work with the graphic design and video team to turn content ideas into high-quality creatives.
• Ensure consistency in brand voice, messaging, and visual communication.

Content Execution & Publishing

• Manage the end-to-end social media publishing process.
• Ensure content is published consistently and according to the content calendar.
• Coordinate with internal teams to collect information, insights, and content inputs.
• Maintain a well-organized content pipeline and meet deadlines.

Community & Audience Engagement

• Monitor comments, messages, mentions, and interactions across platforms.
• Respond to relevant audience interactions and encourage meaningful engagement.
• Identify opportunities to build relationships with the audience and industry community.
• Monitor conversations and trends relevant to First Launch and its target audience.

Social Media Growth & Performance

• Track key metrics such as reach, impressions, engagement, followers, video views, clicks, and leads.
• Analyze content performance and identify what is working and what needs improvement.
• Experiment with different content formats, hooks, topics, posting schedules, and CTAs.
• Continuously improve the social media strategy based on performance data.

Trends & Competitor Research

• Stay updated with emerging social media trends, formats, tools, and platform updates.
• Research competitors and relevant brands to identify content opportunities.
• Identify trending topics that fit brand and audience.
• Bring new content ideas and creative approaches to the team.

Cross-functional Collaboration

• Work closely with marketing, sales, strategy, creative, and business teams.
• Support campaigns, events, launches, case studies, client success stories, and other business initiatives.
• Coordinate with designers, video editors, and other content contributors to ensure timely execution.

Key Skills & Experience

• 2-4 years of experience in social media management, social media marketing, content marketing, or a similar role.
• Strong understanding of Instagram, LinkedIn, Facebook, and YouTube.
• Hands-on experience in developing and executing social media strategies.
• Strong content ideation, copywriting, and storytelling skills.
• Good understanding of social media analytics and performance metrics.
• Ability to identify trends and convert them into relevant content.
• Strong communication and coordination skills.
• Ability to manage multiple content projects and meet deadlines.
• Comfortable working with content planning, scheduling, and analytics tools.

Good to Have

• Experience handling social media for a B2B, agency, technology, SaaS, consulting, or professional services company.
• Experience creating content for both B2B and B2C audiences.
• Basic knowledge of Canva, CapCut, Adobe tools, or similar content creation tools.
• Experience with LinkedIn personal branding or founder-led content.
• Understanding of paid social media and performance marketing.
• Experience managing or mentoring junior social media/content team members.

You Will Be Expected To

• Own brand’s social media presence.
• Build a consistent and engaging content pipeline.
• Develop content that strengthens brand visibility and audience engagement.
• Identify new opportunities for social media growth.
• Use data and insights to continuously improve content performance.
• Work independently while collaborating closely with the wider team.
• Bring fresh ideas, creativity, and experimentation to First Launch’s social media.