Social Media Operations Executive | Group Functions

upGrad; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

upGrad’s YouTube team is seeking a Social Media Operations Executive to manage daily publishing and distribution of micro-learning content across YouTube, Shorts, Instagram Reels, LinkedIn and messaging channels. This execution-focused role collaborates with content, editing and design teams to ensure timely delivery.

You will publish with accurate metadata, repurpose long-form videos into 30-90 second clips, write hooks and CTAs, perform quality checks, monitor analytics, and prepare weekly

Qualifications

• 1–3 years of experience in social media operations, content publishing or channel management for a brand, creator, agency or media company.
• Hands-on experience with YouTube Studio, YouTube Shorts, Instagram and LinkedIn publishing.
• Working knowledge of video-editing tools such as CapCut, Adobe Premiere Pro, Descript or equivalent.
• Strong written English and the ability to write natural, engaging hooks and captions.
• Comfortable working with spreadsheets, platform analytics and retention reports.
• Strong attention to detail and the ability to work with daily publishing deadlines.
• Willingness to support planned evening or weekend publishing rotations when required.

Responsibilities

• Manage the weekly content calendar across YouTube, YouTube Shorts, Instagram Reels, LinkedIn and WhatsApp/Telegram/email channels.
• Schedule and publish content with accurate titles, descriptions, tags, hashtags, thumbnails, playlists, end screens, pinned comments and links.
• Repurpose long-form videos, faculty sessions and learner stories into engaging 30-90 second micro-learning videos.
• Trim and reframe videos, add captions and on-screen text, and export clean vertical assets.
• Write engaging hooks, captions, titles and CTAs for different platforms.
• Conduct pre-publishing quality checks covering aspect ratio, safe zones, audio, captions, spelling, links, branding and content accuracy.
• Maintain organised folders, file naming conventions, version control and content archives.
• Track views, retention, average view duration, saves, shares, follows and click-through rates.
• Prepare weekly performance reports and maintain a record of content tests and outcomes.
• Monitor comments and DMs, respond within defined timelines and escalate sensitive or inaccurate information.
• Coordinate with content, design, editing, performance marketing and external agency teams to ensure timely publishing.

Skills

Content publishing

Attention to detail

English writing

Tools

CapCut

Premiere Pro

Descript

Job description

upGrad’s YouTube team is looking for a Social Media Operations Executive to manage the daily publishing and distribution of micro-learning content across YouTube, YouTube Shorts, Instagram Reels, LinkedIn and owned messaging channels.

This is an execution-focused role involving content publishing, video repurposing, metadata, quality checks, performance reporting and coordination with content, editing and design teams.

Key Responsibilities

• Manage the weekly content calendar across YouTube, YouTube Shorts, Instagram Reels, LinkedIn and WhatsApp/Telegram/email channels.
• Schedule and publish content with accurate titles, descriptions, tags, hashtags, thumbnails, playlists, end screens, pinned comments and links.
• Repurpose long-form videos, faculty sessions and learner stories into engaging 30-90 second micro-learning videos.
• Trim and reframe videos, add captions and on-screen text, and export clean vertical assets.
• Write engaging hooks, captions, titles and CTAs for different platforms.
• Conduct pre-publishing quality checks covering aspect ratio, safe zones, audio, captions, spelling, links, branding and content accuracy.
• Maintain organised folders, file naming conventions, version control and content archives.
• Track views, retention, average view duration, saves, shares, follows and click-through rates.
• Prepare weekly performance reports and maintain a record of content tests and outcomes.
• Monitor comments and DMs, respond within defined timelines and escalate sensitive or inaccurate information.
• Coordinate with content, design, editing, performance marketing and external agency teams to ensure timely publishing.

Required Skills and Experience

• 1-3 years of experience in social media operations, content publishing or channel management for a brand, creator, agency or media company.
• Hands-on experience with YouTube Studio, YouTube Shorts, Instagram and LinkedIn publishing.
• Working knowledge of video-editing tools such as CapCut, Adobe Premiere Pro, Descript or equivalent.
• Strong written English and the ability to write natural, engaging hooks and captions.
• Comfortable working with spreadsheets, platform analytics and retention reports.
• Strong attention to detail and the ability to work with daily publishing deadlines.
• Willingness to support planned evening or weekend publishing rotations when required.

Good to Have

• Experience in edtech, education or creator-led content.
• Familiarity with Canva, Figma, Notion, Asana, Airtable, Buffer, Later or Sprout.
• Experience with WhatsApp Business, CleverTap, MoEngage, Braze or similar platforms.
• Experience managing or growing a personal social media page, YouTube channel or newsletter.