Social Media Marketing Professional

Aorta Laboratories Pvt. Ltd.; India; On-site; INR 450,000 - 650,000; Full time

Job summary

Aorta Laboratories Private Limited is seeking a Social Media Marketing Professional to manage and strengthen its digital presence across social platforms. You will plan, develop, implement, and maintain a cohesive social media strategy aligned with the brand and healthcare positioning.

You will design content calendars, collaborate with internal teams, and monitor performance metrics to drive engagement and ROI.

Qualifications

• 2–3 years of proven experience in social media management or digital marketing.
• Strong understanding of major social media platforms, including their advertising tools, analytics, and best practices.
• Excellent copywriting and editing skills with the ability to adapt messaging for different platforms and audiences.
• Knowledge of social media algorithms, basic SEO concepts, and content optimization techniques.
• Creative mindset with the ability to propose innovative content and campaign ideas.
• Strong communication and interpersonal skills for effective collaboration with internal teams and stakeholders.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Hands-on experience with content management, scheduling tools, and analytics dashboards.
• Ability to deliver high-quality text, image, and video-based content.
• Strong analytical, problem-solving, and multitasking skills.

Responsibilities

• Conduct research on industry benchmarks, platform trends, and audience behavior to guide social media planning.
• Identify consumer and healthcare communication trends to support effective campaign development.
• Design, implement, and manage a comprehensive social media strategy aligned with business and marketing goals.
• Plan and execute content calendars while actively nurturing online communities.
• Manage day-to-day operations across social media channels, including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
• Plan, create, and publish platform-specific content, ensuring consistency in brand voice and compliance standards.
• Collaborate closely with internal teams (Creative, Content, Video, Design, and Influencer Management) to finalize creative concepts and ensure timely execution.
• Create, edit, publish, and distribute engaging content such as posts, visuals, videos, reels, and short‑form updates.
• Define measurable objectives and track campaign performance, reach, engagement, and ROI.
• Execute paid social media promotions and manage allocated budgets for boosting content and PPC campaigns.
• Monitor performance metrics, analyze data, and prepare reports with actionable insights.
• Manage online reputation by responding to comments, messages, and reviews in a professional and timely manner.
• Track competitor activity and analyze best practices in healthcare and consumer brand communication.
• Stay updated with emerging social media platforms, tools, technologies, and digital marketing trends.

Skills

Social media management

Copywriting & editing

Analytics & reporting

Content strategy

Paid social advertising

Scheduling tools

Brand voice & compliance

Team collaboration

Education

Bachelor’s degree in Marketing or related

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

The Social Media Marketing Professional will be responsible for managing and strengthening Aorta Laboratories’ digital presence across social media platforms. The role focuses on building brand awareness, improving audience engagement, and supporting business objectives through consistent, compliant, and data-driven social media initiatives.

This position involves planning, developing, implementing, and maintaining a cohesive social media strategy aligned with Aorta Laboratories’ brand values, healthcare positioning, and communication standards.

Key Responsibility Area

• Conduct research on industry benchmarks, platform trends, and audience behavior to guide social media planning.
• Identify consumer and healthcare communication trends to support effective campaign development.
• Design, implement, and manage a comprehensive social media strategy aligned with business and marketing goals.
• Plan and execute content calendars while actively nurturing online communities.
• Manage day-to-day operations across social media channels, including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
• Plan, create, and publish platform-specific content, ensuring consistency in brand voice and compliance standards.
• Collaborate closely with internal teams (Creative, Content, Video, Design, and Influencer Management) to finalize creative concepts and ensure timely execution.
• Create, edit, publish, and distribute engaging content such as posts, visuals, videos, reels, and short‑form updates.
• Define measurable objectives and track campaign performance, reach, engagement, and ROI.
• Execute paid social media promotions and manage allocated budgets for boosting content and PPC campaigns.
• Monitor performance metrics, analyze data, and prepare reports with actionable insights.
• Manage online reputation by responding to comments, messages, and reviews in a professional and timely manner.
• Track competitor activity and analyze best practices in healthcare and consumer brand communication.
• Stay updated with emerging social media platforms, tools, technologies, and digital marketing trends.

Desired Skills and Experience

• 2–3 years of proven experience in social media management or digital marketing.
• Strong understanding of major social media platforms, including their advertising tools, analytics, and best practices.
• Excellent copywriting and editing skills with the ability to adapt messaging for different platforms and audiences.
• Knowledge of social media algorithms, basic SEO concepts, and content optimization techniques.
• Creative mindset with the ability to propose innovative content and campaign ideas.
• Strong communication and interpersonal skills for effective collaboration with internal teams and stakeholders.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast‑paced environment.
• Hands‑on experience with content management, scheduling tools, and analytics dashboards.
• Ability to deliver high‑quality text, image, and video‑based content.
• Strong analytical, problem‑solving, and multitasking skills.

Professional Qualification

• Bachelor’s degree or relevant undergraduate qualification from a recognized institution in Marketing, Communication, Media, Business, or a related field.
• Role: Social Media Marketing Professional
• Industry Type: Health & Personal Care / Pharmaceuticals
• Department: Marketing & Communication
• Employment Type: Full Time, Permanent
• Role Category: Digital Marketing

Education

• UG: Any Graduate (Marketing, Communication, Media, or related disciplines preferred)

Key Skills

• Communication and professional writing
• Creativity and content development
• Digital marketing and marketing strategy
• Social media management and audience research
• Customer engagement and online reputation management
• Data analysis and performance reporting
• Budget planning and paid campaign management
• Project management, agility, and collaboration

All information collected and processed through your Aorta Laboratories Careers profile, as well as any job applications you choose to submit, is handled in accordance with Aorta Laboratories’ Applicant and Candidate Privacy Policy. We are committed to protecting personal data and processing it responsibly, transparently, and in compliance with applicable data protection laws.

Aorta Laboratories Private Limited is an equal opportunity employer and is committed to fostering a fair, inclusive, and respectful workplace. Employment decisions are made without discrimination based on race, color, ancestry, religion, gender, sex, national origin, age, marital status, disability, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law. Qualified applicants are considered in a manner consistent with legal and regulatory requirements, including those relating to criminal history, where applicable.

We are committed to providing reasonable accommodations to applicants with disabilities or special requirements during the recruitment process. Candidates who require accommodation are encouraged to inform us so that appropriate support can be provided.

Aorta Laboratories does not accept unsolicited resumes from recruitment agencies or third‑party search firms. Please do not forward resumes to Aorta job postings, employees, or company locations. Aorta Laboratories is not responsible for any fees or obligations associated with unsolicited agency submissions.

We believe that a diverse workforce strengthens our organization and enhances our ability to serve patients, healthcare professionals, and partners effectively. Aorta Laboratories is committed to building an inclusive workplace where all employees feel valued, respected, and supported throughout their careers.

Aorta Laboratories welcomes applications from individuals at all stages of life, including those who are expecting or planning families. As an India‑based organization operating across multiple regions, proficiency in English is required for all roles to support effective collaboration, communication, and compliance across the Company.