Senior Analyst - Brand Analytics

AstraZeneca; Bengaluru; On-site; INR 1,400,000 - 1,900,000; Full time

Job summary

AstraZeneca Bangalore seeks a Senior Analyst - Brand Analytics to partner with brand teams, turning rich secondary healthcare data into actionable insights that drive strategy across Marketing, Medical, Market Access and Forecasting.

You will design test-and-learn experiments, build patient journey models, and communicate recommendations to senior stakeholders with clear, business framing. Strong coding, statistics and storytelling skills are essential.

Qualifications

• Bachelor’s degree or equivalent in a quantitative field such as Engineering, Statistics, Economics, Applied Mathematics, Computer Science, Data Science, Operations Research or related field
• Advanced degree or equivalent experience (Master’s / MBA / PhD) preferred
• 6–8 years of experience in Pharmaceutical / Biotech / Healthcare analytics
• Strong experience working with secondary healthcare data (claims, EMR/EHR, patient-level datasets)
• Demonstrated experience delivering commercial analytics with measurable business impact

Responsibilities

• Commercial Analytics and Insight Generation: Partner with assigned brand teams to shape strategy and execution through meticulous, data-driven analysis that informs where to focus and why it matters
• Opportunity Identification: Size markets, uncover HCP and patient opportunities, and assess whitespace to prioritize investments that drive measurable impact
• Customer Segmentation and Targeting: Build and operationalize segments that sharpen targeting across channels and optimize field and non-personal engagement
• Marketing Mix and return on investment: Quantify channel effectiveness, run attribution and econometric analyses, and guide budget reallocation to enhance returns
• Test-and-Learn Experimentation: Design and evaluate smart business experiments and pilots; establish success metrics and embed lessons into ongoing plans
• Market Simulation and Patient Flow Modelling: Create simulations and patient journey models to pressure-test scenarios and inform trade‑off decisions
• Advanced Analytics and Data Science: Develop robust, production-ready analytics in Python and SQL (and PySpark where relevant), applying statistical methods, predictive modelling, time series, regression, econometrics, and Bayesian techniques
• Secondary Healthcare Data Mastery: Work extensively with large, longitudinal datasets (claims, EMR/EHR, prescription and patient-level data, including IQVIA) to generate trusted insights
• Data, Platforms and Automation: Use Databricks and modern data environments to build scalable, reusable assets; champion standard processes in coding, version control, documentation, and reproducibility
• Analytics Automation: Find opportunities to automate recurring analytics, apply AI-assisted coding, and standardize frameworks to boost speed and quality
• Collaborator and Cross-Functional Collaboration: Collaborate with Marketing, Medical, Market Access, Sales, Forecasting, and US Sales Force Operations; manage several priorities without compromising quality or turnaround time
• Executive Communication and Storytelling: Synthesize sophisticated outputs into clear, decision-ready insights for senior leaders via decks, dashboards, and executive updates; frame recommendations in business terms
• Continuous Improvement: Contribute to a culture of innovation and analytical excellence, sharing knowledge and elevating standards across the team

Skills

Python

R

SQL

PySpark

Analytical thinking

Communication

Education

Bachelor's degree in quantitative field

Advanced degree preferred (MBA/PhD)

Tools

Databricks

IQVIA data

Power BI

Tableau

QlikView

Job description

Job Title: Senior Analyst - Brand Analytics

Career Level: D1

Introduction to role:

Are you ready to turn sophisticated healthcare data into decisions that develop oncology brands and improve patient journeys? How would you design meticulous, test-and-learn experiments that shift market performance and prove return on investment at scale?

Based in Bangalore, you will be a hands-on strategic partner to commercial brand teams, delivering high-impact insights that guide choices across Marketing, Sales, Medical, Market Access, and Forecasting. You will translate ambiguous questions into clear analytical approaches, then communicate compelling recommendations that influence senior collaborators.

Joining a global network of data and digital specialists, you will work with advanced platforms and rich secondary healthcare data to solve important problems. Your work will accelerate brand performance today and build reusable analytical assets that set the standard for how we operate tomorrow.

ACCOUNTABILITIES:

• Commercial Analytics and Insight Generation: Partner with assigned brand teams to shape strategy and execution through meticulous, data-driven analysis that informs where to focus and why it matters.
• Opportunity Identification: Size markets, uncover HCP and patient opportunities, and assess whitespace to prioritize investments that drive measurable impact.
• Customer Segmentation and Targeting: Build and operationalize segments that sharpen targeting across channels and optimize field and non-personal engagement.
• Marketing Mix and return on investment: Quantify channel effectiveness, run attribution and econometric analyses, and guide budget reallocation to enhance returns.
• Test-and-Learn Experimentation: Design and evaluate smart business experiments and pilots; establish success metrics and embed lessons into ongoing plans.
• Market Simulation and Patient Flow Modelling: Create simulations and patient journey models to pressure-test scenarios and inform trade‑off decisions.
• Advanced Analytics and Data Science: Develop robust, production-ready analytics in Python and SQL (and PySpark where relevant), applying statistical methods, predictive modelling, time series, regression, econometrics, and Bayesian techniques.
• Secondary Healthcare Data Mastery: Work extensively with large, longitudinal datasets (claims, EMR/EHR, prescription and patient-level data, including IQVIA) to generate trusted insights.
• Data, Platforms and Automation: Use Databricks and modern data environments to build scalable, reusable assets; champion standard processes in coding, version control, documentation, and reproducibility.
• Analytics Automation: Find opportunities to automate recurring analytics, apply AI-assisted coding, and standardize frameworks to boost speed and quality.
• Collaborator and Cross-Functional Collaboration: Collaborate with Marketing, Medical, Market Access, Sales, Forecasting, and US Sales Force Operations; manage several priorities without compromising quality or turnaround time.
• Executive Communication and Storytelling: Synthesize sophisticated outputs into clear, decision-ready insights for senior leaders via decks, dashboards, and executive updates; frame recommendations in business terms.
• Continuous Improvement: Contribute to a culture of innovation and analytical excellence, sharing knowledge and elevating standards across the team.

ESSENTIAL SKILLS/EXPERIENCE:

Education:

• Bachelor’s degree or equivalent experience in a quantitative field such as Engineering, Statistics, Economics, Applied Mathematics, Computer Science, Data Science, Operations Research or related field
• Advanced degree or equivalent experience (Master’s / MBA / PhD) preferred

EXPERIENCE:

• 6–8 years of experience in Pharmaceutical / Biotech / Healthcare analytics
• Strong experience working with secondary healthcare data (claims, EMR/EHR, patient-level datasets)
• Demonstrated experience delivering commercial analytics with measurable business impact

TECHNICAL SKILLS:

• Strong hands‑on experience with Python, R, SQL (PySpark preferred)
• Databricks or similar analytics platforms
• Data visualization experience with tools such as Power BI, Tableau, MicroStrategy, QlikView (or similar)
• Advanced Excel and PowerPoint skills for executive communication
• Expertise in statistical analysis, modelling, and data mining
• Experience with IQVIA or similar syndicated data sources

CORE proficiencies:

• Strong analytical problem-solving capability
• Ability to translate data into actionable commercial insights
• Excellent communication and customer management skills
• Ability to handle multiple projects in a fast-paced environment

5. DESIRABLE SKILLS/EXPERIENCE:

• Experience in Oncology analytics or strong understanding of patient pathways and treatment landscapes
• Exposure to machine learning, optimization, and simulation techniques
• Experience with Big Data / Spark-based environments
• Consistent track record to lead analytics initiatives and influence senior commercial partners
• Strong critical thinking with the ability to connect analytics to brand and business strategy.

WHY ASTRAZENECA:

Join a high-performing community where data, design thinking, and digital innovation come together to power real change for patients. Work closely with unexpected partners-marketers, medical leaders, data engineers—in the same room, igniting bold ideas and turning them into impact at speed. We value ambition and courtesy in equal measure, giving you the autonomy to be responsible for your ideas, the technology to implement them, and the support to keep stretching your skills as you help shape how our business operates and grows.

AstraZeneca offers the chance to work at speed on important problems where analytics directly influences how science reaches patients worldwide. Here, high-performing people collaborate across fields, apply digital innovation to real business challenges, take smart risks, and see their ideas move quickly from concept to reality. Ethics, compliance and clarity sit at the heart of how decisions are made; trusted partners are empowered to do the right thing while building an exceptional reputation in a globally recognised organisation that invests in learning, stretch opportunities and long-term career growth.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work is. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.