Social Media Manager - VOKKA Perfumes

Planout Group; Sector 10; On-site; INR 900,000 - 1,400,000; Full time

Job summary

VOKKA Perfumes is seeking a dynamic Social Media Lead to drive the brand’s digital presence. You will oversee the social media department, craft strategies, and manage campaigns across Instagram, Facebook, YouTube, and other platforms.

We are looking for 3-8 years of hands-on experience in social media or brand marketing, with a track record of growing D2C or lifestyle brands. Strong leadership, creativity and analytical skills are essential for success.

Qualifications

• 3-8 years of experience in Social Media / Digital Marketing / Brand Management.
• Experience managing social media for a D2C, Beauty, Perfume, FMCG, Fashion or Lifestyle brand is preferred.
• Strong understanding of Instagram, Reels, content trends and growth.
• Proven ability to manage a team and own the complete social media function.
• Strong creative thinking, communication and analytical skills.

Responsibilities

• Lead and manage the overall Social Media Department and team.
• Develop and execute social media strategies aligned with brand objectives.
• Manage Instagram, Facebook, YouTube and other relevant social platforms.
• Plan and manage monthly content calendars, campaigns and launches.
• Drive creative content ideas including Reels, posts, stories, videos and social campaigns.
• Monitor social media trends, viral formats, trending sounds and audience behaviour.
• Coordinate with creative, content, influencer and marketing teams for campaign execution.
• Ensure consistent brand communication, tone and visual identity across platforms.
• Track and analyze reach, engagement, followers, traffic and overall social media performance.
• Prepare regular performance reports and identify opportunities for growth.
• Manage timelines, priorities and deliverables across the social media team.
• Develop initiatives to increase brand awareness, engagement and community growth

Skills

Social media strategy

Team leadership

Content planning

Campaign management

Analytics

Job description

We are hiring for the brand - VOKKA Perfumes

Key Responsibilities

• Lead and manage the overall Social Media Department and team.
• Develop and execute social media strategies aligned with brand objectives.
• Manage Instagram, Facebook, YouTube and other relevant social platforms.
• Plan and manage monthly content calendars, campaigns and launches.
• Drive creative content ideas including Reels, posts, stories, videos and social campaigns.
• Monitor social media trends, viral formats, trending sounds and audience behaviour.
• Coordinate with creative, content, influencer and marketing teams for campaign execution.
• Ensure consistent brand communication, tone and visual identity across platforms.
• Track and analyze reach, engagement, followers, traffic and overall social media performance.
• Prepare regular performance reports and identify opportunities for growth.
• Manage timelines, priorities and deliverables across the social media team.
• Develop initiatives to increase brand awareness, engagement and community growth

Preferred candidate profile

• 3-8 years of experience in Social Media / Digital Marketing / Brand Management.
• Experience managing social media for a D2C, Beauty, Perfume, FMCG, Fashion or Lifestyle brand is preferred.
• Strong understanding of Instagram, Reels, content trends and social media growth.
• Proven ability to manage a team and take ownership of the complete social media function.
• Strong creative thinking, communication and analytical skills.