Social Media Executive

INSPIRIA KNOWLEDGE CAMPUS; Siliguri; On-site; INR 417,000 - 748,000; Full time

Job summary

INSPIRIA KNOWLEDGE CAMPUS is seeking a high-energy Social Media & Content Strategist to lead our digital brand presence. You will direct storytelling, manage short-form video production, and craft data-backed social campaigns for Gen-Z students, parents, and industry leaders.

You will own monthly strategy for Instagram, YouTube, LinkedIn, and Facebook, script and host videos, and collaborate with faculty and alumni to showcase campus culture and achievements.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, Digital Marketing, or a related field.
• 1–3 years managing active social media accounts with a portfolio/showreel of short-form video output.
• Advanced mobile/desktop video editing (CapCut, Adobe Premiere Pro, or Final Cut Pro).
• Graphic design via Canva Pro / Photoshop.
• Social management & publishing platforms (Zoho Social, Buffer, or Hootsuite).
• Comprehensive understanding of Meta Business Suite and YouTube SEO.
• Strong copywriting skills and clear calls-to-action.
• High comfort level in front of and behind the camera.
• Understanding Gen‑Z digital culture and platform trends.

Responsibilities

• Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.
• Script, film, host, and edit high-retention short-form video content (Reels, YouTube Shorts).
• Experiment with video hooks, pacing, and storytelling frameworks to grow reach and engagement.
• Act as creator and on-camera host for campus events, podcasts, and trend formats.
• Collaborate with faculty, ambassadors, and alumni on authentic Day in the Life and success-story campaigns.
• Leverage AI tools to accelerate ideation, scriptwriting, and design production.
• Maintain a distinct, professional brand voice across platforms.
• Track KPIs, deliver bi-weekly performance reports, and suggest tweaks.

Skills

Copywriting

On-camera presence

Gen‑Z culture understanding

Content strategy

Education

Bachelor’s degree in Digital Marketing / Mass Communication / Journalism

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva Pro

Photoshop

Zoho Social

Buffer

Hootsuite

Meta Business Suite

YouTube SEO

Job description

Full time | INSPIRIA KNOWLEDGE CAMPUS | India

Posted On 03/09/2026

Job Information

Job Opening ID 495

Department Name Marketing

Hiring Manager Bandana Gupta

Job Opening Status In-progress

Education

Negotiable

Work Experience 3-4years

Upper salary range ₹37,400 - ₹67,000 (Pay Band) AGP of ₹9,000

City Siliguri

State/Province West Bengal

734001

Qualifications Required

Bachelor’s degree in Digital Marketing, Mass Communication, Journalism, or a related field.

Job Description

About the Role

Inspiria Knowledge Campus is seeking a high-energy Social Media & Content Strategist to take the reins of our digital brand presence. In this role, you won't just manage accounts—you will act as the director, storyteller, and strategic voice of our campus. You will lead short-form video production, work with AI-assisted creative tools, and build data-backed social campaigns that resonate with Gen-Z students, parents, and industry leaders.

Key Responsibilities

• Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.
• Script, film, host, and edit high-retention short-form video content (Reels, YouTube Shorts) showcasing campus culture, student achievements, and academic excellence.
• Experiment with video hooks, pacing, and visual storytelling frameworks to drive continuous reach and engagement growth.
• Serve as an active creator and on-camera host for campus events, student podcasts, spotlight interviews, and trend-based video formats.
• Collaborate with faculty, student ambassadors, and alumni to produce authentic "Day in the Life" and success-story campaigns.

3. Growth, Community & AI Workflow

• Leverage AI tools (e.g., ChatGPT, Midjourney, CapCut Pro) to accelerate content ideation, scriptwriting, and graphic design production.
• Cultivate an active digital community by driving meaningful interactions in comments, DMs, and community threads.
• Maintain a distinct, relatable, and professional brand voice tailored to each platform’s audience.

4. Analytics & Performance Optimization

• Track and analyze key performance indicators (KPIs), including retention rates, engagement benchmarks, watch time, and conversion leads.
• Deliver bi-weekly performance reports and actionable strategic tweaks to the Marketing Head.
• Partner with the Performance Marketing team to provide high-converting organic concepts for paid Meta and Google campaigns.

Required Skills & Qualifications

• Education: Bachelor’s degree in Mass Communication, Journalism, Digital Marketing, Media Production, or a related field.
• Experience: 1–3 years managing active social media accounts with a proven portfolio/showreel of short-form video output. (Agency or Education sector experience is a plus).
• Advanced mobile/desktop video editing (CapCut, Adobe Premiere Pro, or Final Cut Pro).
• Graphic design via Canva Pro / Photoshop.
• Social management & publishing platforms (Zoho Social, Buffer, or Hootsuite).
• Comprehensive understanding of Meta Business Suite and YouTube SEO.
• Strong copywriting skills (crafting scroll-stopping hooks and clear calls-to-action).
• High comfort level in front of and behind the camera.
• In-depth understanding of Gen-Z digital culture, emerging audio trends, and platform algorithm shifts.

Skills

• Strong copywriting skills (crafting scroll-stopping hooks and clear calls-to-action).
• High comfort level in front of and behind the camera.
• In-depth understanding of Gen-Z digital culture, emerging audio trends, and platform algorithm shifts.