Social Media Executive

Inspiria Knowledge Campus; India; On-site; INR 300,000 - 600,000; Full time

Job summary

A leading educational institution in India is seeking a creative and data-driven Social Media Executive to enhance its online presence. Responsibilities include developing a content calendar, engaging with the community, and using analytics to track performance. The ideal candidate should have a bachelor’s degree in a related field, 1-3 years of social media management experience, and proficiency in tools like Canva and Zoho Social. Join us to create compelling content that connects with students and partners.

Qualifications

• 1–3 years of experience in social media management, preferably in agency or education sector.
• Deep understanding of Instagram Reels, LinkedIn professional branding, and YouTube SEO.
• Exceptional English writing skills for catchy captions and engaging hooks.

Responsibilities

• Develop and execute a monthly content calendar across various platforms.
• Capture authentic 'Day in the Life' content and success stories.
• Engage with the audience by responding to comments and messages promptly.
• Monitor Gen-Z trends and platform updates for relevance.
• Use social media analytics to track performance and provide weekly reports.
• Collaborate with design and video production teams for brand alignment.
• Assist with creative inputs for paid social campaigns.

Skills

Social Media Marketing

Content Creation

Instagram Reels

Campus Branding

Community Management

Digital Storytelling

Copywriting

Social Media Analytics

Short-form Video

EdTech Marketing

Education Sector

Gen-Z Trends

Zoho Social

Meta Business Suite

Education

Bachelor’s degree in Marketing, Mass Communication, Journalism, or related field

Tools

Canva

CapCut

Adobe Premiere Rush

Zoho Social

Buffer

Hootsuite

Job description

Bachelor’s degree in Digital Marketing, Mass Communication, Journalism, or a related field.

Job Description

Role Overview

Inspiria Knowledge Campus is looking for a creative, energetic, and data-driven Social Media Executive to join our marketing team. As the voice of our campus online, you will be responsible for creating "scroll-stopping" content that resonates with students, parents, and academic partners. Your goal is to build a vibrant digital community, enhance brand awareness, and support student admissions through strategic storytelling.

Key Responsibilities

• Content Strategy & Creation: Develop and execute a monthly content calendar across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Focus on Short-form Video (Reels/Shorts) to showcase campus life.


• Campus Storytelling: Collaborate with students and faculty to capture authentic, "Day in the Life" style content, events, and success stories.


• Community Management: Engage with our audience by responding to comments, messages, and mentions in a timely and professional brand voice.


• Trend Monitoring: Stay ahead of Gen-Z trends, memes, and platform updates to keep Inspiria’s presence relevant and fresh.


• Performance Tracking: Use Social Media Analytics to monitor reach, engagement, and conversion rates. Provide weekly reports to the Marketing Head.


• Collaboration: Work closely with the design and video production teams to ensure high-quality visual output that aligns with our brand guidelines.


• Ad Campaign Support: Assist the performance marketing team with creative inputs for paid social media campaigns (Meta Ads).

Required Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field.


• Experience: 1–3 years of experience in social media management (Agency or Education sector experience is a plus).


• Platform Expertise: Deep understanding of Instagram Reels, LinkedIn professional branding, and YouTube SEO.


• Technical Skills: Proficiency in Canva, CapCut/Adobe Premiere Rush, and social media scheduling tools (e.g., Zoho Social, Buffer, or Hootsuite).


• Copywriting: Exceptional English writing skills with the ability to write catchy captions and engaging hooks.


• Soft Skills: High energy, "people person" attitude, and the ability to direct students on camera.

Skill set

Social Media Marketing, Content Creation, Instagram Reels, Campus Branding, Community Management, Digital Storytelling, Copywriting, Social Media Analytics, Short-form Video, EdTech Marketing, Education Sector, Gen-Z Trends, Zoho Social, Meta Business Suite.