Social Media Manager

Sunlight Chronicle Llp; New Delhi; On-site; INR 500,000 - 700,000; Full time

Job summary

Sunlight Chronicle Llp is seeking a dynamic Social Media Manager to lead the brand's online presence across Facebook and Instagram. The role focuses on strategy, content creation, and performance analytics to boost engagement and visibility.

You will design campaigns, craft compelling copy, and coordinate with cross-functional teams to integrate social media into broader marketing efforts. Prior experience in a B2C setting is preferred.

Qualifications

• 2-5 years of experience in managing social media accounts for a B2C company or similar environment.
• Strong understanding of Facebook & Instagram advertising options and ability to create effective ad campaigns.
• Excellent written communication skills; ability to craft compelling copy for various formats (text posts, captions).
• Proficiency in creating visually appealing graphics using Canva or other design tools.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement across various platforms (Facebook, Instagram).
• Create high-quality content (text posts, images, videos) for digital campaigns and online branding initiatives.
• Manage social media marketing activities, including scheduling posts, monitoring analytics, and responding to customer inquiries.
• Collaborate with cross-functional teams to integrate social media into overall marketing efforts.
• Stay up-to-date with industry trends and best practices in SMM/online branding.

Skills

Social media management

Content creation

Copywriting

Facebook Ads

Instagram Ads

Analytics

Tools

Canva

Job description

Roles and Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement across various platforms (Facebook, Instagram).
• Create high-quality content (text posts, images, videos) for digital campaigns and online branding initiatives.
• Manage social media marketing activities, including scheduling posts, monitoring analytics, and responding to customer inquiries.
• Collaborate with cross-functional teams to integrate social media into overall marketing efforts.
• Stay up-to-date with industry trends and best practices in SMM/online branding.

Desired Candidate Profile

• 2-5 years of experience in managing social media accounts for a B2C company or similar environment.
• Strong understanding of Facebook & Instagram advertising options and ability to create effective ad campaigns.
• Excellent written communication skills; ability to craft compelling copy for various formats (text posts, captions).
• Proficiency in creating visually appealing graphics using Canva or other design tools.