Senior Social Media Manager

Bombay Social; Mumbai; Híbrido; INR 1 200 000 - 1 800 000; Tempo integral

Resumo da oferta

Bombay Social in Mumbai seeks a Senior Social Media Manager to lead strategy and execution across platforms. You will plan content calendars, oversee campaigns, optimize performance, and ensure cohesive brand messaging.

The role involves mentoring juniors, coordinating with influencer and performance marketing teams, and collaborating with clients to develop compelling stories. Hybrid work setup with partial work-from-home flexibility, requiring strong writing, analytics, and project management

Qualificações

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Experience in social media marketing and content strategy.
• Proven senior or lead social media experience.
• Proficiency with SMO and analytics tools and reporting.

Responsabilidades

• Lead social media strategy and execution across platforms.
• Plan content calendars and oversee campaign rollouts.
• Monitor engagement and optimize channel performance.
• Mentor junior team members and coordinate with influencer and performance marketing teams.

Conhecimentos

Social Media Strategy

Campaign Management

Content Strategy

SMO & Analytics

Copywriting

Agency Experience

Formação académica

Bachelor’s degree in Marketing/Communications/Media

Ferramentas

Meta Business Suite

LinkedIn

YouTube

Scheduling tools

Descrição da oferta de emprego

Company Description

Bombay Social partners with ambitious brands to drive meaningful growth across digital channels. The team goes beyond tactical execution to act as an embedded strategic partner, aligning closely with clients’ business goals. Bombay Social supports social media, performance marketing, influencer marketing, and branding needs with an integrated, data-informed approach. The company emphasizes long-term collaboration, creative excellence, and measurable impact, offering professionals a dynamic environment to shape brand stories. Team members work closely with a variety of clients, gaining exposure to diverse industries and marketing strategies.

Role Description

The Senior Social Media Manager is a full-time, hybrid role based in Mumbai, with flexibility for partial work-from-home arrangements. This role is responsible for leading social media strategy and execution across platforms, including planning content calendars, overseeing campaign rollouts, and optimizing channel performance. The Senior Social Media Manager will collaborate with internal teams and clients to develop creative concepts, craft copy, and guide visual storytelling aligned with brand objectives. Daily tasks include monitoring engagement, analyzing performance metrics, refining social media optimization (SMO) tactics, and managing community interactions. The role also involves mentoring junior team members, coordinating with influencer and performance marketing teams, and ensuring consistent brand messaging across all social touchpoints.

Qualifications

• Ability to plan and execute Social Media Marketing initiatives, including platform-specific strategies and campaign management.
• Strong Communication skills, with the capacity to collaborate with clients, cross-functional teams, and creators, and present ideas clearly.
• Experience in developing and implementing Content Strategy for diverse brands and audiences.
• Proficiency in Social Media Optimization (SMO), including analytics interpretation, A/B testing, and performance reporting.
• Skilled in Writing for social platforms, with a focus on concise, engaging, and brand-aligned copy.
• Demonstrated experience in a senior or lead social media role, preferably within an agency or multi-brand environment.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, YouTube, scheduling and reporting platforms).
• Ability to work in a hybrid setup in Mumbai, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Media, or a related field or equivalent practical experience.