Social Media Manager

Emeritus; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Emeritus is seeking a Manager – Social Media in Mumbai to lead social media strategy for its portfolio of 8 partner universities. You will create engaging content, oversee organic campaigns, and collaborate with writers, designers and a global marketing team to ensure consistent messaging across programs.

With 7+ years in social media marketing, you will drive organic leads, manage time-zone diverse teams, and stay ahead of digital trends while maintaining high-quality, school-approved content

Qualifications

• 7+ years of work experience in social media marketing.
• Hands-on experience with social media publishing tools (Hootsuite) – ORM knowledge a plus.
• Proven work experience as a social media strategist and ability to manage multiple campaigns.

Responsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages.
• Closely monitor user engagement on program pages and interact with prospects to drive conversions.
• Identify new opportunities and develop social media initiatives to drive organic leads for current and new programs.
• Coordinate with writers and designers to develop content as needed.
• Collaborate with global product marketing to ensure messaging aligns with school/program guidelines.
• Analyze, review, and report effectiveness of organic efforts to maximize results.
• Perform user sentiment analysis for all senior programs and report to stakeholders.

Skills

Social media marketing

Multi-channel campaigns

Content strategy

Strong written and verbal skills

Project coordination

Education

Bachelor's degree in marketing or business

Tools

Hootsuite

Job description

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry relevant programs across formats— including short courses, degrees, and executive programs to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers’ transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

We are looking for a Manager – Social Media to help shape, scale & develop new social media initiatives to drive organic leads for current and new programs across a portfolio of 8 partner universities.

Job Description

Key Responsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs
• Liaise with writers and designers to develop content, whenever required
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines
• Analyze, review, and report the effectiveness of organic efforts to maximize results
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis
• Stay up-to-date with new digital technologies and social media best practices

Skills & Qualifications

• 7+ years of work experience in social media marketing
• Hands-on experience with social media publishing tools (Hootsuite) – experience with ORM a plus
• Proven work experience and track record as a social media strategist
• Ability to handle multiple organic marketing campaigns simultaneously
• Understanding of web traffic metrics
• Ability to work in a self-directed, fast-moving, results-oriented environment
• Willing to take ownership of projects and being self-motivated with a creative bent of mind
• Ability to diligently coordinate with teams over project management tools
• Flexibility working across multiple time zones is essential as we are a globally distributed team
• Excellent written and verbal communication skills, with strong attention to detail
• Bachelor’s degree in either marketing, business, or a related field

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)