Manager - Product Marketing

Emeritus; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Emeritus, a strategic initiative of Daskalos, is seeking a Manager- Product Marketing in Mumbai to own product marketing, campaigns, and launches across programs. You will collaborate with cross-functional teams, agencies, web developers to deliver compelling marketing collateral and go-to-market plans.

You will drive performance by managing campaigns (LPs, mailers, videos) and ensure compliance with brand guidelines while expanding presence in APAC markets.

Qualifications

• A holder of a bachelor’s degree in either marketing, business, or a related field.
• Past experience in managing Product Campaigns, preferably digitally led (Performance Creatives, LP, Mailers, Videos, Brochures etc.)
• A metrics driven marketer with an eye for creativity
• Strong written and spoken communications and knowledge of creative/content development process
• Strong with project management skills and able to handle multiple marketing projects and high volume of programs simultaneously
• Exposure to high involvement/ consultative sales categories like BFSI, EdTech is a plus
• Exposure to Global Brands / APAC markets in a high brand compliance environment is a plus
• Quick Learner, Energetic, Self-Driven, Able to work in a fast-paced cross functional environment

Responsibilities

• Own the Product Marketing, Communications, and Marketing Operations for your set of products
• Cross-functional collaboration for executing product launches /product upgrades as per go to market timelines.
• Work with creative agency/ internal creative teams to deliver sharply positioned marketing collaterals
• Work cross-functional teams for PR /affiliate activities, CRM campaign content, performance ad refreshes
• Work closely with the tech (backend engineering team and web developers) for troubleshooting tech glitches and updation of landing page/brochures
• Project managing and operationally executing webinars, testimonial collection,
• Be the guardian of the Emeritus and University Brand in terms of compliance.

Skills

Product marketing

Campaign management

Cross-functional collaboration

Content development

Project management

Data-driven marketing

Communications

Education

Bachelor's degree in marketing or related field

Job description

About Emeritus & Daskalos:

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats—including short courses, degrees, and executive programs to more than 300,000 learners across 80+ countries.

About Emeritus

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats—including short courses, degrees, and executive programs to more than 300,000 learners across 80+ countries.

About Emeritus & Daskalos:

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats—including short courses, degrees, and executive programs to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Job Description

Key Responsibilities:

In your role as an Manager- Product Marketing, you will be responsible and have complete ownership for managing your set of programs end to end. Collaborating with cross-functional teams for planning and executing product launches and marketing activities.

Role And Responsibilities

• Own the Product Marketing, Communications, and Marketing Operations for your set of products
• Cross-functional collaboration for executing product launches /product upgrades as per go to market timelines.
• Work with creative agency/ internal creative teams to deliver sharply positioned marketing collaterals
• Work cross-functional teams for PR /affiliate activities, CRM campaign content, performance ad refreshes
• Work closely with the tech (backend engineering team and web developers) for troubleshooting tech glitches and updation of landing page/brochures
• Project managing and operationally executing webinars, testimonial collection,
• Be the guardian of the Emeritus and University Brand in terms of compliance.

Key Skills & Qualifications

• A holder of a bachelor’s degree in either marketing, business, or a related field
• Past experience in managing Product Campaigns, preferably which are digitally led (Performance Creatives, LP, Mailers, Videos, Brochures etc.)
• A metrics driven marketer with an eye for creativity
• Strong written and spoken communications and knowledge of creative/ content development process
• Strong with project management skills and able to handle multiple marketing projects and high volume of programs simultaneously
• Exposure to high involvement/ consultative sales categories like BFSI, EdTech is a plus
• Exposure to Global Brands / APAC markets in a high brand compliance environment is a plus
• Quick Learner, Energetic, Self-Driven, Able to work in a fast-paced cross functional environment

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)