Head of Growth

Emeritus; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Emeritus, a leader in global higher education, seeks a hands-on Head of Content & Organic Growth to build and lead the content and growth engine across eight partner universities. You will own the content strategy, drive organic channels including Social, YouTube, Reddit and Quora, and shape differentiated university identities with scalable frameworks.

This role blends strategic vision with execution and team leadership.

Qualifications

• 12–15+ years of experience in content, digital, social, media, consumer marketing or relatedfields.
• Significant B2C experience is mandatory.
• Proven experience building and scaling channels from scratch, particularly Social Media and/or YouTube.
• Strong track record of building organic audiences and driving measurable growth.
• Experience developing content strategy rather than only executing content calendars.
• Experience with Reddit, Quora or other community-led platforms is highly desirable.
• Proven experience managing and developing teams.
• Strong analytical and strategic thinking skills.
• Ability to operate at both strategic and executional levels.
• Strong cross-functional and stakeholder-management skills.

Responsibilities

• Own the overall content and organic-growth strategy across the 8 partner universities.
• Build channel strategies across Social, YouTube, Reddit, Quora, communities and emerging platforms.
• Identify opportunities to drive organic growth through content formats, creators, trends, communities and distribution.
• Build a culture of experimentation across formats, narratives, platforms and distribution.
• Develop scalable content frameworks, playbooks and operating models.
• Develop differentiated content strategies for each partner university based on its positioning, audience, brand identity and tone of voice.
• Build distinct editorial identities, content pillars and narratives for each university.
• Identify opportunities across faculty, alumni, programmes, research, student stories and thought leadership.
• Ensure content feels native to each university rather than templated across the portfolio.
• Set the strategic direction for Social Media and YouTube across the portfolio.
• Build and scale audiences from the ground up.
• Develop platform-specific content strategies and repeatable content franchises.
• Own key metrics including audience growth, reach, engagement, views, watch time, retention and downstream business impact.
• Work closely with Creative and channel leads to build a strong production and distribution engine.
• Build credible, value-led presence across Reddit, Quora and relevant communities.
• Develop community and thought-leadership strategies that build trust and participation rather than overt brand promotion.
• Leverage university leaders, faculty, alumni, experts and creators to build authority around education, careers, skills and professional development.
• Identify emerging platforms and communities with organic-growth potential.
• Build systems to maximise the reach and lifespan of high-potential content.
• Develop content loops that drive discovery, engagement, sharing and repeat consumption.
• Continuously test new organic distribution mechanisms.
• Partner closely with SEO to ensure complementary organic-growth strategies, while SEO remains an independent function.
• Set up and own social-listening and reputation-management frameworks across the portfolio.
• Establish an ORM rulebook covering monitoring, escalation, response protocols and ownership.
• Track brand conversations, sentiment, share of voice and emerging reputation risks.
• Develop proactive content strategies based on audience conversations and insights.
• Own a comprehensive performance framework covering: Audience and community growth, Organic reach, engagement and content consumption, YouTube views, watch time, retention, Share of voice, brand mentions and branded search, Reddit/Quora and community visibility, Organic traffic and leads, Content-influenced applications, Organic conversion and contribution to the marketing funnel.
• The expectation is to turn data into actionable insights and repeatable growth models, not simply report metrics.
• Lead and develop a team of content and channel specialists, including Social Media and YouTube leads.
• Set objectives, KPIs and operating rhythms while building a culture of experimentation and accountability.
• Work closely with the: Head of Brand, Head of Creative, SEO, Performance, PR, University Partner, Admissions and Analytics teams.
• Partner with Creative to translate content strategy into high-quality creative output.
• Work with external agencies across social, YouTube and production.
• Build processes that enable multiple university brands to scale without compromising quality or differentiation.

Skills

Content strategy

Organic growth

Channel building

Community building

Team leadership

Analytics

Cross-functional collaboration

Editorial judgement

Strategic thinking

Stakeholder management

Job description

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry relevant programs across formats— including short courses, degrees, and executive programs to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers’ transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

About the Role

Emeritus partners with leading global universities to make high-quality education accessible to learners worldwide. We are looking for a Head of Content & Organic Growth to build and lead the content and organic-growth engine across our portfolio of 8 partner universities.

This role will own the overall content and organic-growth strategy across Social Media, YouTube, Reddit,Quora, communities and emerging organic channels, with a focus on building awareness, consideration, audiences and measurable business impact.

The role will balance a scalable portfolio-wide content strategy with genuinely differentiated content identities for each university.

Key Responsibilities:

1. Content & Organic Growth Strategy:

• Own the overall content and organic-growth strategy across the 8 partner universities.
• Build channel strategies across Social, YouTube, Reddit, Quora, communities and emergingplatforms.
• Identify opportunities to drive organic growth through content formats, creators, trends,communities and distribution.
• Build a culture of experimentation across formats, narratives, platforms and distribution.
• Develop scalable content frameworks, playbooks and operating models.

2. University-Specific Content Ecosystems:

• Develop differentiated content strategies for each partner university based on its positioning,audience, brand identity and tone of voice.
• Build distinct editorial identities, content pillars and narratives for each university.
• Identify opportunities across faculty, alumni, programmes, research, student stories andthought leadership.
• Ensure content feels native to each university rather than templated across the portfolio.

3. Social Media & YouTube:

• Set the strategic direction for Social Media and YouTube across the portfolio.
• Build and scale audiences from the ground up.
• Develop platform-specific content strategies and repeatable content franchises.
• Own key metrics including audience growth, reach, engagement, views, watch time, retentionand downstream business impact.
• Work closely with Creative and channel leads to build a strong production and distribution engine.

4. Communities & Thought Leadership:

• Build credible, value-led presence across Reddit, Quora and relevant communities.
• Develop community and thought-leadership strategies that build trust and participation ratherthan overt brand promotion.
• Leverage university leaders, faculty, alumni, experts and creators to build authority aroundeducation, careers, skills and professional development.
• Identify emerging platforms and communities with organic-growth potential.

5. Organic Distribution & Growth:

• Build systems to maximise the reach and lifespan of high-potential content.
• Develop content loops that drive discovery, engagement, sharing and repeat consumption.
• Continuously test new organic distribution mechanisms.
• Partner closely with SEO to ensure complementary organic-growth strategies, while SEO remainsan independent function.
• Set up and own social-listening and reputation-management frameworks across the portfolio.
• Establish an ORM rulebook covering monitoring, escalation, response protocols and ownership.
• Track brand conversations, sentiment, share of voice and emerging reputation risks.
• Develop proactive content strategies based on audience conversations and insights.

7. Analytics & Business Impact:

• Own a comprehensive performance framework covering:
• Audience and community growth
• Organic reach, engagement and content consumption
• YouTube views, watch time, retention
• Share of voice, brand mentions and branded search
• Reddit/Quora and community visibility
• Organic traffic and leads
• Content-influenced applications
• Organic conversion and contribution to the marketing funnel
• The expectation is to turn data into actionable insights and repeatable growth models, not simply report metrics.

8. Team & Cross-functional Leadership:

• Lead and develop a team of content and channel specialists, including Social Media and YouTube leads.
• Set objectives, KPIs and operating rhythms while building a culture of experimentation and accountability.
• Work closely with the: Head of Brand, Head of Creative, SEO, Performance, PR, University

Partner, Admissions and Analytics teams.

• Partner with Creative to translate content strategy into high-quality creative output.
• Work with external agencies across social, YouTube and production.
• Build processes that enable multiple university brands to scale without compromising quality or differentiation.

What We're Looking For:

Must Have

• 12–15+ years of experience in content, digital, social, media, consumer marketing or relatedfields.
• Significant B2C experience is mandatory.
• Proven experience building and scaling channels from scratch, particularly Social Media and/or YouTube.
• Strong track record of building organic audiences and driving measurable growth.
• Experience developing content strategy rather than only executing content calendars.
• Strong understanding of organic distribution, community building and seeding.
• Experience with Reddit, Quora or other community-led platforms is highly desirable.
• Experience building thought-leadership or community-led content programmes.
• Proven experience managing and developing teams.
• Strong analytical and strategic thinking skills.
• Ability to operate at both strategic and executional levels.
• Strong cross-functional and stakeholder-management skills.

Preferred:

• EdTech, education, professional learning or other high-consideration B2C experience.
• Experience from consumer internet, media, D2C, entertainment, gaming, fintech, travel orsimilar categories.
• Experience launching YouTube/social properties from zero.
• Experience with creator/influencer-led organic ecosystems.
• Experience with social listening, ORM and reputation management.
• Experience working with international/global brands.
• Experience building content teams and operating models from the ground up.

The Ideal Candidate

We are looking for a hands-on builder, strategist and people leader

who:

• Thinks like a growth marketer but creates like a content strategist.
• Understands that distribution is as important as creation.
• Knows the difference between content that gets views and content that builds an audience.
• Is comfortable experimenting, iterating and building systems from scratch.
• Has strong editorial judgement and understands what makes content credible.
• Can build distinct identities for multiple brands without fragmenting the portfolio.
• Can balance long-term brand building with measurable business outcomes.
• Has experience working in both entrepreneurial/start-up environments and established
• organisations.
• Understands both offline and online consumer ecosystems, with experience in digital-first businesses.

In press:

• https://www.insidehighered.com/blogs/learning-innovation/why-chan-zuckerberg-backed-113-million-investmenteruditus-big-deal
• https://techcrunch.com/2020/08/31/chan-zuckerberg-initiative-backs-indian-education-startup-eruditus-in-113- million-fundraise/

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.