Social Media Manager

Sony Pictures Networks India; Mumbai; On-site; INR 1,500,000 - 2,500,000; Part time

Job summary

Sony Marathi is seeking an Assistant Manager Social Media & Marketing on contract to own the channel's social media presence and lead marketing operations for Sony Marathi shows.

This role combines strategy (content calendar, growth, community) with execution (campaign ops, budgets, vendor coordination, reporting) and requires 4–7 years in social media or marketing operations, plus Marathi fluency.

Qualifications

• Fluency in Marathi (spoken and written) is mandatory with strong command of English.
• Hands-on experience running social campaigns and managing budgets/vendors.
• Familiarity with social analytics tools and scheduling platforms.
• Bachelor's/MBA in Marketing or Mass Communications or related field.

Responsibilities

• Own social media strategy across platforms for Sony Marathi's shows and channel brand.
• Build and execute content calendar aligned to show launches, promos, and key moments.
• Drive audience growth, engagement, and community management.
• Partner with creative and production teams to source and repurpose content.
• Track platform trends and adapt strategy across formats, algorithms, and influencer collaborations.
• Plan and execute marketing campaigns end-to-end: briefs, timelines, approvals.

Skills

Marathi fluency

English proficiency

Social media management

Budget & vendor management

Project management

Content planning

Education

Bachelor's degree in Marketing or Mass Communications

MBA preferred

Tools

Social analytics tools

Content scheduling platforms

Job description

Assistant Manager Social Media & Marketing - Sony Marathi

Role Overview

Sony Marathi is hiring an Assistant Manager Social Media & Marketing on contract to own the channel's social media presence and run the marketing operations that support it. This is a single-owner role spanning both strategy (content calendar, platform growth, community) and execution (campaign ops, budgets, vendor coordination, reporting).

Key Responsibilities

• Own social media strategy across platforms (YouTube,) for Sony Marathi's shows and the channel brand
• Build and execute the content calendar aligned to show launches, promos, and key moments
• Drive audience growth, engagement, and community management
• Partner with creative and production teams to source and repurpose content
• Track platform trends and adapt strategy across formats, algorithms, and influencer collaborations

Marketing Operations

• Plan and execute marketing campaigns end-to-end: briefs, timelines, approvals
• Manage marketing budgets, vendor/agency coordination, and PO/invoicing
• Coordinate with media planning and buying teams on paid promotion
• Track campaign performance and prepare reporting/dashboards
• Ensure brand guidelines and compliance across all marketing materials

Requirements

• 4–7 years of experience in social media management and/or marketing operations, ideally in media & entertainment or a regional-language content environment
• Fluency in Marathi (spoken and written) is mandatory; strong command of English
• Hands-on experience running social campaigns and managing budgets/vendors
• Familiarity with social analytics tools and content scheduling platforms
• Strong project management and cross-functional coordination skills
• Bachelor's degree in Marketing, Mass Communication, or a related field (MBA preferred)