Social Media Manager

Tangent45 India; Ludhiana; On-site; INR 420,000 - 660,000; Full time

Job summary

Tangent45 India is seeking a Social Media Manager to lead day-to-day social media activities from its Ludhiana base. You will plan, create, and publish content, align strategies with brand campaigns, monitor engagement, and work closely with design, content, and marketing teams to ensure consistent messaging across platforms.

You will engage with online communities, respond to comments, and stay ahead of platform trends and best practices while delivering regular performance reports to the team.

Qualifications

• Strong SMO skills to grow brand presence across platforms.
• Excellent communication and writing skills for clear messaging.
• Content strategy to plan campaigns, calendars, and platform content.
• Basic analytics abilities and familiarity with social media tools.
• Experience managing brand social channels, agency or digital-first preferred.
• Bachelor’s degree in Marketing/Communications/Digital Media or equivalent preferred.
• On-site work in Ludhiana with cross-functional collaboration.

Responsibilities

• Oversee day-to-day management of social media channels.
• Plan, create, and publish content across platforms.
• Develop and execute social strategies aligned with campaigns.
• Monitor engagement and optimize posts and campaigns.
• Analyze performance metrics and prepare regular reports.
• Collaborate with design, content, and marketing teams.
• Engage with online communities and respond to comments.
• Stay current with platform trends and best practices.

Skills

Social Media Marketing

Social Media Optimization

Content Strategy

Communication & Writing

Analytics

Social Media Tools

Education

Bachelor's degree in Marketing/Communications/Digital Media or equivalent

Job description

Company Description

Tangent45 transforms ideas into impactful digital experiences by combining creativity, strategy, and technology to strengthen brands and accelerate growth. The team delivers results-driven services in SEO, web development, e-commerce, graphic design, and digital marketing. Projects focus on building a strong online presence, increasing visibility, and driving conversions with a long-term perspective. Tangent45 values collaborative partnerships, aligning closely with client goals to turn their growth into shared success. Applicants can expect a performance-oriented environment that encourages innovation and measurable impact.

Role Description

The Social Media Manager will oversee day-to-day management of social media channels, including planning, creating, and publishing content across platforms. This full-time, on-site role based in Ludhiana involves developing and executing social media strategies aligned with brand and campaign objectives. Responsibilities include monitoring engagement, optimizing posts and campaigns, analyzing performance metrics, and preparing regular reports. The role also requires close collaboration with design, content, and marketing teams to maintain consistent brand messaging and support broader digital marketing initiatives. The Social Media Manager will engage with online communities, respond to comments and messages, and stay current with platform trends and best practices.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across platforms.
• Candidates should possess excellent Communication and Writing skills to craft clear, engaging, and brand-aligned messaging.
• Candidates should possess Content Strategy skills to plan campaigns, calendars, and platform-specific content that supports marketing objectives.
• Candidates should possess basic analytics abilities, familiarity with social media management tools, and an understanding of digital marketing fundamentals.
• Relevant experience managing brand social channels, preferably in an agency or digital-first environment, is highly beneficial.
• A bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Ludhiana, collaborate with cross-functional teams, and adapt quickly to changing priorities and trends.