Social Media Manager

Social BrandInn; Gwalior District; On-site; INR 152,000 - 182,000; Full time

Job summary

Social BrandInn in India (Gwalior) is seeking a Social Media Manager for a full-time, on-site role. You will plan, execute, and manage social media strategies across Instagram, YouTube, Facebook and emerging channels, creating and scheduling posts, coordinating with the creative team, and optimizing profiles for reach and engagement.

You will engage with audiences, monitor analytics, and align campaigns with client goals.

Qualifications

• Experience in social media marketing and SMO to plan campaigns and grow audiences.
• Strong writing and communications skills for captions and messages across platforms.
• Experience with content calendars and campaign alignment.
• Ability to analyze metrics and refine strategy.
• Familiarity with Reels, Shorts formats and scheduling tools.
• On-site collaboration with creative, video and account teams in Gwalior.
• Experience in agency or digital marketing is a plus.
• Diploma or degree in Marketing/Communications preferred but not mandatory if portfolio is strong.

Responsibilities

• Plan and execute social media campaigns across multiple platforms.
• Create, schedule, and optimize posts for reach and engagement.
• Coordinate with creative team for visuals and video content.
• Engage audiences through comments and messages.
• Monitor analytics and report performance to improve campaigns.

Skills

Social Media Marketing

SMO

Communication skills

Writing skills

Content strategy

Analytics & insights

Platform knowledge

Collaboration

Education

Marketing / Communications degree

Tools

Scheduling tools

Analytics tools

Job description

Salary - 15k

Company Description

Social BrandInn is a creative content agency that helps entrepreneurs, creators, and businesses stand out in the digital space through compelling visuals, engaging videos, and strong storytelling. The team specializes in producing high-quality content and ads designed to build distinct brand identities and drive organic growth on platforms such as Instagram, YouTube, and Facebook. Social BrandInn has supported brands across hospitality, fashion, fitness, and other sectors in creating viral, high-impact campaigns that elevate their social media presence. The agency is focused on turning each client’s vision into content that captivates audiences and strengthens online visibility. Team members collaborate closely with clients who value creativity, performance, and innovative digital marketing.

Role Description

The Social Media Manager is a full-time, on-site role based in Gwalior. This position is responsible for planning, executing, and managing social media strategies across platforms such as Instagram, YouTube, Facebook, and emerging channels. Day-to-day work includes creating and scheduling posts, coordinating visual and video content with the creative team, optimizing profiles and content for reach and engagement, and monitoring analytics to improve performance. The Social Media Manager will engage with audiences through comments, messages, and community-building initiatives, while maintaining a consistent brand voice for clients. This role also involves collaborating with internal stakeholders and clients to align social media campaigns with broader marketing goals and timelines.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns, grow audiences, and improve engagement.
• Candidates should possess strong Communication and Writing skills to craft clear, compelling captions, scripts, and messages across platforms.
• Candidates should possess skills in Content Strategy to plan content calendars, align posts with campaign goals, and coordinate creative assets.
• Ability to analyze social media metrics and use insights to refine strategies and content performance.
• Familiarity with major social platforms, trending formats (Reels, Shorts), and basic use of scheduling and social media management tools.
• Strong collaboration skills and the ability to work on-site with creative, video, and account teams in Gwalior.
• Relevant experience in managing brand or personal social media accounts; experience in agency or digital marketing environments is a plus.
• Diploma or degree in Marketing, Communications, Media, or a related field is preferred but not mandatory if skills and portfolio are strong.