Social Media Manager

Baidyanath; Kolkata District; On-site; INR 355,000 - 426,000; Full time

Job summary

Shree Baidyanath Ayurved Bhawan Pvt. Ltd., known as Baidyanath, is seeking a Social Media Manager to join the Kolkata head office.

In this full-time, on-site role you will develop and implement social media marketing strategies, create engaging content, and optimize platforms to boost brand visibility. You will monitor performance metrics, collaborate with marketing teams, and tailor campaigns to the healthcare and wellness audience.

Qualifications

• 2 to 5 years in the same domain
• Experience in healthcare or wellness industry is a plus
• Bachelor’s degree in Marketing, Communications, or related field

Responsibilities

• Develop and implement social media marketing strategies
• Create engaging content for social platforms
• Optimize social media platforms to improve reach and engagement
• Analyze performance metrics to drive brand visibility and engagement

Skills

Social Media Marketing

SMO

Content strategy

Copywriting

Social media campaigns

Digital marketing trends

Audience analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office

Job description

Position: Social Media Manager

Location: Kolkata

Offered Salary: Rs. 35,000/- Only per month

Experience required: 2 to 5 years in the same domain (Experience in the healthcare or wellness industry is a plus)

About the Company:

Shree Baidyanath Ayurved Bhawan Pvt. Ltd., known as Baidyanath, is a leading Ayurvedic company in India. With a rich history dating back to 1917, Baidyanath has combined ancient Ayurvedic knowledge with modern research and manufacturing techniques. The company is dedicated to providing effective and side-effect-free healthcare solutions to millions worldwide through Ayurveda, a 5000-year-old science of herbal treatment.

Role Description

This is a full-time, on-site role as a Social Media Manager at Baidyanath Ayurved head office in Kolkata. The Social Media Manager will be responsible for developing and implementing social media marketing strategies, creating engaging content, optimizing social media platforms, and maintaining effective communication with the target audience. The role will involve day-to-day management of social media channels and analyzing performance metrics to drive brand visibility and engagement

Desired candidate profile:

• Social Media Marketing and Social Media Optimization (SMO)
• Excellent communication skill
• Experience in developing content strategies
• Strong writing skill
• Ability to create and execute effective social media campaigns
• Knowledge of digital marketing trends and platforms
• Understanding of target audience and market analysis
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the healthcare or wellness industry is a plus

Qualification:

• Proficiency in many social media platforms
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint etc.)