Social Media Manager

Bajarbattu; Dadri; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Bajarbattu is seeking a creative and data-driven Social Media Manager to handle its multi-channel social media presence from Noida. The role requires crafting compelling digital storytelling, strong brand positioning, and engaging audiences across platforms.

The ideal candidate will manage daily postings, collaborate with content teams, and analyze performance to drive growth and audience engagement. Fluency in English and Hindi is essential.

Qualifications

• Bachelor’s degree in Mass Communication, Marketing, Digital Media, or related field.
• 4-7 years of experience managing social media for a digital brand, news platform, or entertainment company.
• Strong understanding of analytics tools (Meta Business Suite, YouTube Studio, Google Analytics, etc.).
• Excellent communication and copywriting skills in English and Hindi.

Responsibilities

• Develop and implement social media strategies to increase reach, engagement, and follower growth across platforms (YouTube, Instagram, X, Facebook, LinkedIn, etc.).
• Plan and execute daily posting schedules in line with editorial and channel calendars.
• Collaborate with content and video production teams to repurpose content for digital distribution.
• Monitor social trends, conversations, and audience insights to enhance brand engagement.
• Analyze performance metrics and prepare monthly reports with actionable insights.
• Manage community engagement, respond to comments, messages, and audience queries.
• Support digital campaigns, contests, and collaborations with influencers and partners.
• Stay updated with platform algorithms, new features, and emerging trends.

Skills

Social media management

Copywriting

Analytics

Education

Bachelor's degree in Mass Communication/Marketing/Digital Media

Tools

Meta Business Suite

YouTube Studio

Google Analytics

Job description

Location: Office (Noida)

Position: Social Media Manager

Experience: 4-7 Years

Employment Type: Full Time (Work from Office)

Salary: Competitive, based on experience

About Us

We are a next-gen creative media company producing high-impact digital content in the field of Infotainment, adding value to people’s lives through compelling storytelling. We are constantly innovating and exploring the power of AI to boost creativity, speed, and audience engagement across our content ecosystem.

Job Overview:

We are seeking a creative and data-driven Social Media Manager to handle our multi-channel social media presence across platforms. The ideal candidate should have a strong understanding of digital storytelling, brand positioning, and engagement tactics for media brands.

Key Responsibilities:

• Develop and implement social media strategies to increase reach, engagement, and follower growth across platforms (YouTube, Instagram, X, Facebook, LinkedIn, etc.).
• Plan and execute daily posting schedules in line with editorial and channel calendars.
• Collaborate with content and video production teams to repurpose content for digital distribution.
• Monitor social trends, conversations, and audience insights to enhance brand engagement.
• Analyze performance metrics and prepare monthly reports with actionable insights.
• Manage community engagement, respond to comments, messages, and audience queries.
• Support digital campaigns, contests, and collaborations with influencers and partners.
• Stay updated with platform algorithms, new features, and emerging trends.

Requirements:

• Bachelor’s degree in Mass Communication, Marketing, Digital Media, or related field.
• 4-7 years of experience managing social media for a digital brand, news platform, or entertainment company.
• Strong understanding of analytics tools (Meta Business Suite, YouTube Studio, Google Analytics, etc.).
• Excellent communication and copywriting skills in English and Hindi.
• Creative mindset with an eye for aesthetics and storytelling.

Preference:

• Master's in Mass Communication, Marketing, Digital Media, or related field.
• Handled Social Media and worked in Media & Entertainment background.