Social Media Executive

Leemboodi; Surat; On-site; INR 300,000 - 600,000; Full time

Job summary

Leemboodi is seeking a Social Media Executive in Surat to manage day-to-day social media activities, plan and publish content, monitor engagement, and respond to audience interactions.

You will coordinate with internal teams to develop campaign ideas, maintain a strong brand voice, and ensure messaging aligns with Leemboodi's fashion-focused positioning. You will track metrics, optimize posts, and support digital promotions.

Qualifications

• Experience in social media marketing for brand growth.
• Strong writing and communication skills for engaging content.
• Experience with fashion/retail or consumer brands is advantageous.

Responsibilities

• Plan and publish content across platforms.
• Monitor engagement and respond to audience interactions.
• Coordinate with internal teams to develop campaign ideas.
• Maintain brand voice and ensure consistent messaging.
• Track performance metrics and optimize posts/campaigns.
• Support media planning for digital promotions.
• Research fashion and social media trends and prepare periodic reports.

Skills

Social Media Marketing

SMO

Media Planning

Content Writing

Brand Voice

Fashion Domain Knowledge

Education

Bachelors in Marketing/Comm/Fashion

Tools

Analytics tools

Job description

Role Description

This is a full-time, on-site Social Media Executive role based in Surat. The Social Media Executive will manage day-to-day social media activities, including planning and publishing content across platforms, monitoring engagement, and responding to audience interactions. The role involves coordinating with internal teams to develop campaign ideas, maintaining brand voice, and ensuring consistent messaging in line with Leemboodi's fashion-focused positioning. The Social Media Executive will track performance metrics, optimize posts and campaigns, and support media planning for digital promotions. The position also includes researching trends in fashion and social media, preparing periodic reports, and contributing to initiatives that strengthen Leemboodi's online presence.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) for managing and growing brand presence across platforms.
• Candidates should possess skills in Media Planning to support digital campaigns and allocate budgets effectively.
• Candidates should possess strong Communication and Writing skills for clear, engaging, and brand-aligned content.
• Prior experience in fashion, retail, or consumer brands and familiarity with Indian digital audiences is beneficial.
• Ability to use social media analytics tools, work collaboratively with cross-functional teams, and manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Communications, Fashion, or a related field, or equivalent practical experience.