Social Media Executive

Digitactix; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Digitactix in Mumbai is seeking a Social Media Executive to grow brand presence on platforms like Facebook, Instagram, LinkedIn and Twitter. You will plan posts, monitor engagement, interact with audiences, and coordinate with designers and copywriters to deliver compelling content.

The role focuses on executing campaigns, optimizing content for reach, preparing reports, and staying ahead of platform trends.

Qualifications

• Bachelor’s degree or equivalent in marketing/communications/media.
• Experience managing brand pages and campaigns across major platforms.
• Strong writing and communication skills for engaging content.

Responsibilities

• Plan and schedule social media posts across platforms.
• Monitor engagement, respond to audience interactions, and report performance.
• Collaborate with designers and copywriters to create impactful content.
• Track KPIs, prepare regular reports, and refine strategies based on data.
• Stay updated on platform trends and best practices to improve campaigns.

Skills

Social media marketing

SMO

Content creation

Analytics

Communication & writing

Campaign planning

Education

Bachelor’s degree in Marketing, Communications, Media, or related field

Equivalent professional experience

Job description

Company Description

Digitactix is a full-service digital marketing and branding agency that helps brands grow through strategy-led creativity, performance marketing, and AI-enhanced execution. The team works across branding, social media, SEO, content, media planning, web development, and performance campaigns to build cohesive digital ecosystems. Digitactix focuses on long-term brand growth, creating marketing initiatives that are sustainable rather than short-lived. By combining human creativity with smart technology, the agency delivers campaigns that are intentional, scalable, and measurable, offering talent the opportunity to work on innovative and impact-oriented digital projects.

Role Description

The Social Media Executive role is a full-time, on-site position based in Mumbai. In this role, the Social Media Executive will manage and grow brand presence across social media platforms, including planning and scheduling posts, monitoring engagement, and responding to audience interactions. Responsibilities include developing and executing social media campaigns, optimizing content for reach and performance, and collaborating with designers and copywriters to create impactful visual and written content. The Social Media Executive will track key performance metrics, prepare regular reports, and coordinate with the account and media planning teams to ensure alignment with overall digital strategy. The role also involves staying updated on platform trends, competitor activities, and emerging best practices to continually refine social media efforts.

Qualifications

• Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand pages and campaigns across major platforms.
• Effective Communication and Writing skills to craft clear, engaging, and brand-aligned content and interact with clients and internal teams.
• Foundational Media Planning skills to support campaign scheduling, budget allocation, and coordination with performance and creative teams.
• Ability to analyze social media metrics, draw insights, and refine strategies based on performance data.
• Familiarity with social media management tools and basic understanding of digital marketing concepts (SEO, performance marketing, content strategy).
• Detail-oriented, organized, and able to manage multiple campaigns and deadlines in a fast-paced agency environment.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent professional experience.
• Prior agency or brand-side experience in social media or digital marketing is an advantage.