Social Media Executive

Gemeria Hair; Greater Noida; On-site; INR 300,000 - 600,000; Full time

Job summary

Gemeria Hair Co. in Greater Noida invites a creative Social Media Executive Content & Production to join the Marketing team. You will independently conceive, shoot, and edit engaging digital content that aligns with our brand voice and campaigns.

The role requires hands-on camera skills, storytelling ability, and a keen eye for trends and analytics. You will travel for shoots and collaborate with internal teams to deliver compelling visual stories.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Media, or related field.
• Experience in social media management, content creation, video production, or digital marketing.
• Freshers with strong portfolio and practical content skills may be considered.

Responsibilities

• Conceptualize, shoot, and edit engaging digital content.
• Develop content ideas, scripts, and storyboards for social platforms.
• Plan, schedule, and publish posts across platforms.
• Travel for on-location shoots and content production.
• Analyze performance metrics and adjust strategies.

Skills

Storytelling

Video shooting

Content editing

Social media analytics

Content planning

Travel willingness

Independent worker

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, Media or related

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Social Media Executive Content & Production

Department: Marketing
Designation: Social Media Executive Content & Production
Employment Type: Full-Time
Location: Greater Noida (Kasna)
Reporting To: Marketing Manager / Head of Marketing

Job Summary

We are looking for a creative, energetic, and versatile Social Media Executive who can independently conceptualize, create, shoot, and edit engaging digital content. The ideal candidate should possess strong storytelling abilities, hands-on camera skills, and an understanding of social media trends and analytics.

The candidate must be comfortable with on-location shoots, travelling for content production, and transforming ideas into compelling visual stories that strengthen brand presence and audience engagement.

Key Responsibilities

1. Content Ideation & Storytelling

• Develop creative content ideas, concepts, scripts, and storyboards for social media platforms.
• Create engaging and relatable content aligned with the brand's identity and marketing objectives.
• Identify trending topics, formats, audio, and creative opportunities relevant to the brand.
• Develop compelling narratives that communicate the brand's message effectively.

2. Content Shooting & Production

• Independently shoot videos, reels, photographs, interviews, and other digital content.
• Operate cameras, smartphones, and relevant shooting equipment confidently.
• Understand framing, composition, lighting, camera angles, and basic audio recording.
• Conduct indoor and outdoor shoots, including product shoots, brand shoots, and on-location content production.
• Travel to different locations whenever required for content creation.

3. Video Editing & Post-Production

• Edit videos, reels, and other content using relevant editing software.
• Add transitions, subtitles, graphics, sound effects, music, and other elements to enhance content quality.
• Ensure the final content is visually appealing, engaging, and platform-appropriate.
• Maintain consistency in editing style, visual quality, and brand presentation.

4. Social Media Management

• Plan, schedule, and publish content across relevant social media platforms.
• Maintain content calendars and ensure timely execution of planned activities.
• Manage day-to-day social media activities and ensure consistency in posting.
• Coordinate with internal teams to gather information, creative inputs, and content requirements.

5. Data Management & Performance Analysis

• Track social media performance metrics such as reach, impressions, engagement, views, follower growth, and audience retention.
• Analyze content performance and identify trends, insights, and improvement opportunities.
• Maintain social media reports, content trackers, and performance dashboards.
• Use data-driven insights to improve future content strategies.

Required Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Media, or a related field preferred.
• Relevant experience in social media management, content creation, video production, or digital marketing.
• Freshers with a strong portfolio and practical content creation skills may also be considered.

Required Skills & Competencies

• Strong storytelling and creative thinking abilities.
• Hands-on experience with camera handling and video shooting.
• Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar software.
• Understanding of Instagram Reels, YouTube Shorts, and other digital content formats.
• Ability to independently manage the complete content creation process.
• Basic understanding of social media analytics and data interpretation.
• Strong communication skills and attention to visual detail.
• Willingness to travel for shoots, events, and content production.
• Ability to work independently and collaboratively in a fast-paced environment.

Key Performance Indicators (KPIs)

• Consistency and timely execution of the content calendar.
• Quality, creativity, and storytelling effectiveness of content.
• Engagement, reach, views, and audience growth.
• Content production efficiency and turnaround time.
• Improvement in content performance based on analytics.
• Successful execution of on-location shoots and content projects.