Social Media Executive

Crack The Campus; Bengaluru; On-site; INR 200,000 - 360,000; Full time

Job summary

Crack The Campus is seeking a creative and proactive Social Media Executive to manage day-to-day social media activities and help grow our digital presence. You will plan, schedule, and publish content across Instagram, LinkedIn, YouTube, and other platforms.

You'll coordinate with designers, freelancers, and external agencies, maintain content calendars, track basic metrics, and contribute ideas for reels, posts, and campaigns. Freshers or 0-1 year applicants are welcome.

Qualifications

• 0–1 year of experience in social media, digital marketing, or content marketing.
• Freshers with relevant marketing/social media internships are encouraged to apply.
• Basic understanding of Instagram, LinkedIn, YouTube, and other platforms.
• Good copywriting and communication skills.
• Ability to write clear and engaging captions and social media copy.
• Strong follow-up and coordination skills.
• Good organizational and time-management skills.
• Creative mindset with an understanding of current social media trends.

Responsibilities

• Plan, schedule, and publish content across Instagram, LinkedIn, YouTube, and other platforms.
• Write engaging captions, post copy, hooks, and basic content copy.
• Coordinate with designers, video editors, freelancers, and external agencies for content requirements and timely delivery.
• Follow up with agencies and freelancers on tasks, deadlines, and deliverables.
• Maintain and update the social media content calendar.
• Monitor trends, formats, hashtags, and relevant industry content.
• Support the team in developing content ideas for reels, posts, stories, and campaigns.
• Track basic metrics such as reach, engagement, views, and followers.
• Assist in preparing weekly/monthly social media reports.
• Ensure content is posted consistently according to brand guidelines.
• Stay updated with current trends and suggest ideas to improve engagement and reach.

Skills

Social Media Management

Copywriting

Coordination

Time Management

Organization

Creativity

Independent & Team Player

Community Engagement

Tools

Canva

Job description

We are looking for a creative and proactive Social Media Executive to manage day-to-day social media activities, coordinate with external agencies/freelancers, and help grow our digital presence.

Key Responsibilities:

• Plan, schedule, and publish content across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Write engaging social media captions, post copy, hooks, and basic content copy.
• Coordinate with designers, video editors, freelancers, and external marketing agencies for content requirements and timely delivery.
• Follow up with agencies and freelancers on ongoing tasks, deadlines, and deliverables.
• Maintain and update the social media content calendar.
• Monitor social media trends, trending formats, hashtags, and relevant industry content.
• Support the team in developing content ideas for reels, posts, stories, and campaigns.
• Track basic social media performance metrics such as reach, engagement, views, and followers.
• Assist in preparing weekly/monthly social media reports.
• Ensure content is posted consistently and according to brand guidelines.
• Stay updated with current social media trends and suggest ideas to improve engagement and reach.

Requirements:

• 0-1 year of experience in social media, digital marketing, or content marketing.
• Freshers with relevant marketing/social media internships are encouraged to apply.
• Basic understanding of Instagram, LinkedIn, YouTube, and other social media platforms.
• Good copywriting and communication skills.
• Ability to write clear and engaging captions and social media copy.
• Strong follow-up and coordination skills.
• Good organizational and time-management skills.
• Creative mindset with an understanding of current social media trends.
• Basic knowledge of Canva or similar design tools is a plus.
• Ability to work independently as well as with a team.

Preferred Candidates:

• Completed an internship in Social Media Marketing, Digital Marketing, Content Marketing, or Marketing.
• Managed social media pages during an internship or college project.
• Experience with content calendars, scheduling tools, or social media management.
• Created captions, reels, posts, or other social media content.
• Exposure to working with agencies, freelancers, designers, or content creators.

What We're Looking For:

We are looking for someone who is creative, proactive, organized, and comfortable with follow-ups - someone who can take ownership of day-to-day social media execution and is eager to learn and grow in digital marketing.