Social Media & Digital Marketing Executive

Heritage Bazaar; Delhi; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

Creative freedom

Collaborative work environment

Competitive salary

Supportive team environment

Job summary

A cultural heritage platform in Delhi is seeking a Social Media & Digital Marketing Executive to manage social media, create engaging content, and enhance digital visibility. The ideal candidate will have a background in marketing and demonstrate skills in social media management, digital strategy optimization, and strong communication. This full-time role also offers competitive compensation and the chance for professional growth.

Qualifications

• Proficiency in Social Media Marketing and Content Creation.
• Experience in Digital Marketing.
• Strong Communication abilities to interact with audiences.
• Ability to analyze campaign performance and optimize strategies.
• Knowledge of Indian heritage and cultural sector is a plus.

Responsibilities

• Manage social media platforms and create engaging content.
• Analyze campaign performance and optimize strategies.
• Run paid ad campaigns to drive sales and awareness.
• Plan and run paid ad campaigns for social media and search platforms to drive sales and awareness.
• Optimize campaigns, track performance, and report ROI regularly.
• Conduct A/B testing to refine ad creatives and targeting.
• Perform keyword research and optimize website content for organic growth.

Skills

Social Media Marketing

Content Creation

Digital Marketing

Communication Skills

Analytical Skills

Heritage knowledge

Education

Bachelor’s degree in Marketing or Communications

Tools

Meta Ads Manager

Google Ads

Job description

Social Media & Digital Marketing Executive

Heritage Bazaar is a platform built with purpose, shaped by heritage, and committed to the collective upliftment of Indian heritage. Every artifact tells a living story, reflecting the spirit of a community. We welcome patrons who believe in creating impact through tradition, making a difference through the preservation and promotion of India's rich cultural heritage.

Role Description

This is a full‑time, on‑site role located in Delhi, India for a Social Media & Digital Marketing Executive. The role involves managing social media platforms, creating engaging content, and implementing digital marketing strategies. The candidate will also be responsible for analyzing campaign performance, communicating with the audience, and ensuring the brand's digital presence is consistent and impactful.

Social Media Management

• Develop and execute social media strategies aligned with Heritage Bazaar’s brand story and audience.
• Manage day‑to‑day posting, community engagement, and campaigns across platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn, etc.).
• Collaborate with the team to create visually appealing and culturally resonant content.
• Monitor insights and performance metrics to continuously improve engagement and reach.

Content Writing & Marketing

• Write compelling captions, product descriptions, blogs, and marketing copy that reflect the brand’s cultural roots and storytelling style.
• Develop creative campaigns that highlight artisans, craftsmanship, and product heritage.
• Ensure consistency in tone, aesthetics, and messaging across all digital platforms.
• Plan and run paid ad campaigns for social media and search platforms to drive sales and awareness.
• Optimize campaigns, track performance, and report ROI regularly.
• Conduct A/B testing to refine ad creatives and targeting.

Paid Advertising (Meta, Google, etc.)

• Plan and run paid ad campaigns for social media and search platforms to drive sales and awareness.
• Optimize campaigns, track performance, and report ROI regularly.
• Conduct A/B testing to refine ad creatives and targeting.

SEO (Search Engine Optimization)

• Perform keyword research and optimize website content for organic growth.
• Implement on‑page and off‑page SEO strategies to enhance visibility.
• Track performance metrics and recommend improvements.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation.
• Experience in Digital Marketing and Marketing.
• Strong Communication skills.
• Ability to analyze campaign performance and optimize strategies.
• Knowledge of the Indian heritage and cultural sector is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field.

What We Offer

• Opportunity to lead and grow the digital presence of a culturally rich brand.
• Creative freedom to experiment and tell stories that matter.
• Supportive team and collaborative work environment.
• Competitive salary and room for growth.