Social Media Copywriter (Instagram, Reels, TikTok, Threads | Storytelling, Creative Writing, A[...]
Goodwork
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Benefits offered by this job
Job summary
Qualifications
- 3-5 years of prior experience in social media copywriting or related role.
- Strong portfolio showcasing engaging social media copy.
- Detail-oriented with excellent grammar.
Responsibilities
- Write daily social media content for multiple platforms.
- Create promotional and campaign copy.
- Collaborate with cross-functional teams for product launches.
Skills
Education
Tools
Job description
Join to apply for the Social Media Copywriter ✍️📱✨ (Instagram, Reels, TikTok, Threads | Storytelling, Creative Writing, AI Writing | Product Marketing, Brand Partnerships | DTC E-commerce, Stationery | Remote) role at Goodwork
We're Canada's leading premium stationery brand creating a new generation of stationery lovers through whimsical, fun, and collectable products. Our mission: "Make fancy fun". We believe beautiful stationery should be accessible, joyful, and spark creativity in everyday life.
We specialize in premium fountain pens, inks, and notebooks, crafting fine stationery products for over 10 years with constant innovation and refinement. Every product is designed to make writing and creating more magical and whimsical.
Our customers span North America, Europe, Asia, Australia, and the UK - from individual stationery enthusiasts and DIY creatives to artsy professionals who share our passion for quality craftsmanship. We serve them through both retail partnerships (B2B) and our rapidly expanding eCommerce (DTC) channels.
We're building a thriving community of 135K Instagram followers who actively engage with our brand daily. We proudly support 350-500 artists through our dynamic ambassador program. Recently, we've partnered with Warner Brothers for licensed Lord of the Rings, Harry Potter, and Superman collections - our most successful campaigns to date.
- 🌱 Learn new things: Challenge yourself to be better each day.
- 🥷🏾 Strive for mastery: Be intentional and meticulous about what you create.
- 💪🏾 Own your sh*t: Take ownership of your work, effort, and results.
- 🤝🏾 Be part of the solution: Be proactive in solving problems and bring solutions to the table.
- 😤 Put in the work: Challenge your weaknesses and show up powerfully.
We're a hybrid organization with 45-50 teammates headquartered in Toronto, with team members across Canada and Pakistan.
Our culture is performance-driven yet flexible. We're serious about stationery but also a playful, eclectic, and creative bunch. We strive to make our core values part of everyday conversations and follow them diligently. While we work hard, we don't work crazy hours, and our managers don't micromanage. We're always growing, open to learning, and embrace a bit of healthy chaos.
We're looking for a remote Social Media Copywriter to write engaging social media copy that captures our whimsical brand voice. As we scale our licensed collections and creative community, we need a dedicated wordsmith for Instagram (our main platform), Facebook, and emerging channels like Threads, TikTok, and X.
In this role, you'll create at least one in-feed post and multiple Reels daily, plus monthly giveaways and promotional campaigns. You'll write for high-profile collaborations with Warner Brothers (Lord of the Rings, Harry Potter, Superman) and our signature product lines, working from our master marketing timeline and using ChatGPT within our established frameworks to craft compelling narratives.
You'll collaborate closely with our Content Development Team Coordinator to align your copy with product launches and our content calendar. Over time, you'll also write product descriptions with our Product Development team, contributing from mood boards through final launches. This role offers the opportunity to shape brand voice for a thriving creative community of 135K+ followers.
Brings 3-5 years of social media copywriting experience and genuinely loves the craft of storytelling. You're someone who shows up consistently—reliable and dependable without needing reminders. You're friendly and collaborative, the kind of person who builds easy rapport with Designers, Marketers, and Product teams. You bring genuine enthusiasm to the work, eager to get into the mindset of our brand and make everyday stationery feel special. You're not just checking boxes—you're excited about embodying our voice, learning what makes our community tick, and contributing creative ideas that move us forward.
Your performance will be measured by engagement rates, impressions across Instagram and Meta platforms, and how effectively you embody and evolve our brand voice.
You'll be on our Marketing team, and will collaborate with the Content Development Team Coordinator, Designers, Marketers, and the Product Development Team. This position reports directly to the Marketing Manager.
You'll be doing things like:
- Daily Social Content: Writing at least one Instagram in-feed post and multiple Reels daily; crafting platform-specific captions for Instagram and Facebook; using ChatGPT with our prompt frameworks; occasionally posting directly to platforms; creating content for Threads, TikTok, and X as we expand.
- Campaign and Promotional Copy: Creating copy for 2-3 monthly giveaways; writing promotional content for deals, offers, and campaigns; crafting storytelling posts that showcase products without heavy sales language.
- Licensed Partnership Copy: Writing copy for Lord of the Rings, Harry Potter, and Superman collections; following brand guidelines and managing third-party approval processes; adapting approved content for social media and occasional email campaigns; supporting new licensed launches in 2026.
- Workflow and Scheduling: Following our master marketing timeline to match copy with product launch dates; pulling product information from our database; submitting drafts for approval; scheduling approved content in Zoho Social.
- Team Collaboration: Partnering with Designers on cohesive visuals and messaging; working with your coordinator on calendar planning; eventually collaborating with Product Development from mood boards through product launches; contributing process improvements and creative ideas.
- Product Marketing Copy (Starting 2026): Writing product descriptions from early mood boards and thumbnails; crafting narratives that convey the whimsical experience each item brings; supporting product storytelling from concept through launch.
- Analytics and Optimization: Tracking engagement and impressions via Instagram Insights and Meta Business Suite; analyzing what drives performance; refining your approach based on data; staying current with trends; proposing new ways to engage our 135K+ community.
- 3-5 years of prior experience in roles such as Social Media Copywriter, Content Creator, Digital Copywriter, Social Media Manager, Content Strategist, or related positions.
- Strong creative writing with portfolio showcasing engaging social media copy across Instagram, Facebook, and other platforms.
- Ability to adapt tone and voice for different platforms and campaigns while embodying brand personality.
- Deep knowledge of Instagram and Facebook best practices and how to optimize copy for engagement.
- Tech-savvy with ChatGPT or similar AI tools—using AI to enhance (not replace) your creativity.
- Detail-oriented with excellent grammar and sharp eye for consistency.
- Trend-aware and able to incorporate what's current while maintaining brand identity.
- Strong project management skills to handle multiple deadlines and deliver consistent daily output.
- Highly collaborative with ability to work cross-functionally and take feedback.
- Whimsical, imaginative approach to storytelling that makes everyday products feel magical.
- Alignment with our values: continuous learning, mastery, ownership, proactive problem-solving, and putting in the work.
- Experience in premium, luxury, or stationery industries.
- Background writing for licensed products or branded collaborations with third-party approvals.
- Familiarity with our tools: Zoho Social, Zoho Mail, Meta Business Suite, ChatGPT.
Fixed - 9AM-5PM ET (Toronto time); Adjusts with Daylight Saving Time.
Full-time (40 hours/week)
Bachelor's degree in Marketing, Communications, or related field preferred but not required.
Intermediate (3-5 years of relevant work experience)
~CAD $860–$1,172 (INR 55K–75K) per month, based on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
- 🚀 Work directly with a forward-thinking international company
- 🏡 Work from the comfort of your home
- 🏆 Incredibly talented teammates
- 🧠 Lots of learning & growth opportunities
- 👥 Daily meetings with teammates to foster connection and collaboration
- 🥳 Celebratory and inclusive remote culture
- 🌱 Opportunities to grow and advance within the organization as the company scales 10x
- 🎨 Engage with 135K+ Instagram followers and 350-500 creative ambassadors daily
- ✨ Be part of exciting brand partnerships like Lord of the Rings, Harry Potter, Superman
- 💬 Shape brand voice for a thriving creative community
- 🖋️ Premium stationery product samples shipped to you
Mid-Senior level
Full-time
Marketing, Public Relations, and Writing/Editing
Staffing and Recruiting
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