Social Media Content Writer

SRM Designs; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

SRM Designs in Mumbai is seeking a creative Social Media Content Writer to craft engaging, brand-focused content for luxury fashion and lifestyle platforms. You will develop captions, reels scripts, posts, and campaign copy while tracking trends and maintaining a consistent brand voice across channels.

You will collaborate with the social media, design, and marketing teams to produce product-focused, educational, and promotional storytelling that resonates with a discerning audience and

Qualifications

• Experience in fashion, jewelry, luxury, lifestyle, beauty, or e-commerce brands.
• Basic understanding of social media analytics.
• Familiarity with AI content-writing tools is a plus.

Responsibilities

• Create engaging captions, hooks, scripts, and creative copy for social media.
• Write Instagram Reel scripts, posts, stories, and campaign content.
• Research trending topics, formats, and social media trends.
• Develop fresh content ideas that increase audience engagement.
• Create content aligned with the brand's luxury and creative positioning.
• Collaborate with the social media, design, and marketing teams.
• Write product-focused, promotional, educational, and brand storytelling content.
• Maintain consistency in brand voice and communication.
• Research competitors and industry trends for new content opportunities.

Skills

Creative writing

Storytelling

Social media trends

Brand voice

Content strategy

Collaborative

Tools

AI content-writing tools

Social media analytics tools

Job description

Job Description

We are looking for a creative and trend-savvy Social Media Content Writer who can create engaging, compelling, and brand-focused content for social media platforms. The ideal candidate should understand social media trends, storytelling, and how to turn ideas into content that attracts and engages the audience.

Role & Responsibilities

• Create engaging captions, hooks, scripts, and creative copy for social media.
• Write Instagram Reel scripts, posts, stories, and campaign content.
• Research trending topics, formats, and social media trends.
• Develop fresh content ideas that increase audience engagement.
• Create content aligned with the brand's luxury and creative positioning.
• Collaborate with the social media, design, and marketing teams.
• Write product-focused, promotional, educational, and brand storytelling content.
• Maintain consistency in brand voice and communication.
• Research competitors and industry trends for new content opportunities.

Preferred

• Experience in fashion, jewelry, luxury, lifestyle, beauty, or e-commerce brands.
• Basic understanding of social media analytics and performance.
• Familiarity with AI content-writing tools is a plus.