Social Media & Content Executive

Webential Technologies; India; On-site; INR 250,000 - 450,000; Full time

Job summary

Webential Technologies is seeking a creative Social Media & Content Executive in India. The role is open to freshers or candidates with up to 1 year of experience who can craft engaging short-form content for Instagram, TikTok, Facebook and LinkedIn.

You will explore AI-powered content creation, write compelling prompts, and experiment with formats like Reels and TikToks while staying on trend and driving organic growth.

Qualifications

• Freshers or up to 1 year of experience in social media or content creation.

Responsibilities

• Plan, create and publish content across Instagram, TikTok, Facebook, LinkedIn.
• Create engaging Reels and TikTok videos.
• Develop content ideas, hooks, scripts and formats.
• Write prompts for AI tools to generate ideas and concepts.
• Use AI tools to speed up content production.
• Monitor trends and adjust content strategy.
• Collaborate with designers and marketing team.
• Maintain content calendars and schedules.
• Analyze performance and iterate content.

Skills

Creative ideas

Social media trends

AI prompt-writing

Content ideation

Video short-form

Copywriting

Platform knowledge

Scripting

Analytics awareness

Tools

CapCut

Canva

Adobe Premiere Pro

ChatGPT

Google Gemini

Google Flow

Job description

We are looking for a creative, trend-focused Social Media & Content Executive who understands what makes people stop scrolling, watch, engage and share.

This role is ideal for a fresher or someone with up to 1 year of experience who has strong creative ideas, actively follows social media trends and is excited about experimenting with new content formats and AI-powered content creation.

The ideal candidate should have a good understanding of Instagram, TikTok, Facebook and LinkedIn, with a particular focus on creating engaging short-form video content such as Reels and TikToks.

The candidate should also be comfortable using AI tools for content ideation, scripting, research, video concepts and content creation, with strong prompt-writing skills being an important part of the role.

Key Responsibilities

• Plan, create and publish content across Instagram, TikTok, Facebook and LinkedIn.
• Create engaging Instagram Reels, TikTok videos and other short-form video content.
• Conceptualise creative content ideas, hooks, scripts and video formats.
• Write effective prompts for AI tools to generate content ideas, scripts, captions, video concepts, visuals and creative variations.
• Use AI tools regularly to improve the speed and quality of content creation.
• Stay continuously updated with social media trends, trending audio, memes, formats and platform updates.
• Understand how social media algorithms work and optimise content for better reach, engagement, watch time and retention.
• Shoot and edit short-form videos using mobile and video-editing tools.
• Write engaging captions, hooks and social media copy suited to each platform.
• Build and maintain social media content calendars.
• Schedule and publish posts consistently across different channels.
• Adapt one content idea creatively for different platforms instead of simply reposting the same content everywhere.
• Monitor comments, engagement and audience response.
• Track social media performance and identify which content formats are performing best.
• Use insights and analytics to continuously improve future content.
• Research competitors, creators and emerging content trends.
• Collaborate with designers, marketers and other team members on campaigns and content ideas.
• Experiment with new content formats and proactively suggest ideas that can improve organic social media growth.

Skills We Are Looking For

• Strong creative thinking and ability to come up with fresh and engaging content ideas.
• Good understanding of Instagram, TikTok, Facebook and LinkedIn.
• Knowledge of Instagram Reels and short-form video content.
• Understanding of social media algorithms, engagement signals and content performance.
• Strong awareness of current social media and internet trends.
• Good AI prompt-writing skills.
• Strong ability to use AI tools for research, content ideation, scripting, creative development and content production.
• Understanding of hooks, storytelling and audience retention.
• Basic video shooting and editing skills.
• Experience or familiarity with tools such as CapCut, Canva, Adobe Premiere Pro or similar tools.
• Good written English and social media copywriting skills.
• Basic understanding of social media analytics.
• Ability to identify why a piece of content performed well or poorly.
• Comfortable experimenting with new tools, formats and creative ideas.

The candidate should be comfortable using AI tools and should have a strong interest in exploring new AI-powered creative technologies.

Experience or familiarity with tools such as:

• ChatGPT
• Google Gemini
• Google Flow
• AI image-generation tools
• AI video-generation and editing tools
• Other emerging AI tools for content creation

The candidate should be able to write clear and detailed prompts to generate better content ideas, scripts, captions, images, videos and creative concepts.

What We're Really Looking For

Someone who:

• Is a fresher or has up to 1 year of experience, but has strong creative ideas and a genuine interest in social media.
• Regularly follows what's trending on Instagram, TikTok and other platforms.
• Can spot a trend and quickly think about how a brand can use it.
• Is naturally curious about AI tools and new content-creation technologies.
• Knows how to write effective AI prompts instead of relying only on basic instructions.
• Thinks beyond simply "making a post."
• Understands hooks, watch time, retention, shares, saves and engagement.
• Can think differently about content for LinkedIn, Instagram, Facebook and TikTok.
• Is comfortable experimenting and testing new ideas.
• Can take ownership of content ideas rather than waiting for someone to provide every concept.
• Has a genuine interest in content creation, storytelling, social media culture and AI.

Preferred Qualifications

• Fresher or 0–1 year of experience in social media, content creation, digital marketing or a similar field.
• Freshers with a strong portfolio, personal social media page, college projects, freelance work or creative content samples are encouraged to apply.
• Examples of Reels, TikToks, short-form videos or social media content will be an advantage.
• Good understanding of mobile photography and videography.
• Experience using ChatGPT, Gemini, Google Flow and other AI tools for content ideation and creation.
• Good prompt-writing ability.
• A strong willingness to learn, experiment and stay updated with changing social media and AI trends.

How Success Will Be Measured

Success in this role will be based on:

• Quality and originality of content ideas
• Consistency of content creation
• Growth in organic reach and engagement
• Reel/video views and watch time
• Shares, saves and meaningful interactions
• Ability to identify and adapt relevant trends quickly
• Quality of AI-assisted content and prompts
• Ability to experiment with new AI and social media tools
• Continuous improvement based on social media analytics

We're looking for someone who is creative, curious and excited about the combination of social media, content creation and AI.