Social Media & Community Manager - US & Global Markets

Ethereal Labs; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Ethereal Labs in Bengaluru seeks a Social Media & Community Manager to build the digital presence and community for our upcoming AI-powered consumer products, targeting US, International English-speaking and Global audiences.

We are looking for someone who has helped grow internet-native brands and understands social media, creator culture, organic distribution, and community-led growth. This role owns growth across major platforms and partnerships with creators.

Qualifications

• Experience growing social media for consumer, AI, creator-tech, entertainment, or gaming brands.
• Strong understanding of US internet culture, platform trends, and creator ecosystems.
• Experience owning organic social growth and creator/community initiatives.

Responsibilities

• Build and manage our presence across X, Instagram, TikTok, YouTube, Reddit, and relevant communities.
• Develop social content strategies, campaigns, and creator collaborations.
• Establish a distinctive brand voice and consistent social identity.
• Build relationships with US-based creators, influencers, and online communities.
• Drive organic reach, engagement, qualified traffic, and product discovery.
• Analyze performance and continuously improve content and distribution strategies.
• Collaborate with founders, designers, filmmakers, Tech and creative teams.

Skills

Social growth

Copywriting

Creator collabs

Community mgmt

US audience insight

Job description

Ethereal Labs is hiring a Social Media & Community Manager to build the digital presence and community of our upcoming AI-powered consumer products, primarily targeting US, International English-speaking and Global audiences.

We're looking for someone who has helped grow internet-native brands and understands social media, creator culture, organic distribution, and community-led growth.

What You'll Own

• Build and manage our presence across X, Instagram, TikTok, YouTube, Reddit, and relevant communities.
• Develop social content strategies, campaigns, and creator collaborations.
• Establish a distinctive brand voice and consistent social identity.
• Build relationships with US-based creators, influencers, and online communities.
• Drive organic reach, engagement, qualified traffic, and product discovery.
• Analyze performance and continuously improve content and distribution strategies.
• Collaborate with founders, designers, filmmakers, Tech and creative teams.

What We're Looking For

• Proven experience growing social media accounts for consumer, AI, creator-tech, entertainment, or gaming brands.
• Strong understanding of US internet culture, platform trends, and creator ecosystems.
• Experience owning organic social growth and creator/community initiatives.
• Excellent copywriting, creative judgment, and content instincts.
• Ability to demonstrate measurable growth and personal ownership.
• Comfortable building a brand presence from an early stage.