Social Media & Community Lead

Maker Lab; Bengaluru; Presencial; INR 3.000.000 - 6.000.000; Jornada completa

Descripción de la vacante

Maker Lab in Bengaluru is seeking a Social Media Lead to own organic growth strategy end-to-end for a client in the developer/technology space. You will craft content plans and manage publishing, with emphasis on discoverability and engagement.

You will guide a cross-functional team, leverage data to pivot tactics, run tests, and nurture a global developer community, driving loyalty across the product suite.

Formación

• BA/BS degree or equivalent experience.
• 8+ years in growth or social/community marketing.
• Track record engaging technical, developer, or B2B audiences.
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus; hands-on experience with content creation, SEO tooling, and video editing.

Responsabilidades

• Build and evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy — across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts.
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

Conocimientos

Social media growth

Content strategy

A/B testing

Data analysis

Copywriting

Community management

English communication

Educación

BA/BS degree

Herramientas

SEO tools

Video editing

Analytics platforms

Descripción del empleo

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Lead to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role:

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends
• Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule
• Run daily performance reviews, translating data into creative and strategic pivots
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives

You:

• BA/BS degree or equivalent experience
• 8+ years in growth or social/community marketing
• A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands-on expertise across content creation, SEO tooling, and video editing
• Comfort working with performance data to shape retention and growth strategy
• Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross-functional work within a collaborative agency-client setup
• A self-starter who works well with autonomy and ambiguity
• Exceptional verbal and written English communication and presentation skills