SME - Paid Social

marketoneinternationalindia; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

MarketOne International in Bengaluru seeks a Paid Social SME to lead strategy, execution, and optimization of B2B campaigns on Meta and LinkedIn for enterprise accounts, driving awareness, leads, and revenue.

The role requires 5-7+ years in Paid Social, deep analytics, and strong collaboration across cross-functional teams to align with ABM and demand-gen goals.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising or equivalent experience.
• 5-7+ years in Paid Social or Performance Marketing.
• Proven B2B Paid Social experience, targeting Fortune 5000 or enterprise accounts.
• Hands-on with Meta Ads Manager and LinkedIn Campaign Manager, incl. bidding and budgeting.
• Strong LinkedIn targeting: professional, firmographic, CRM, intent-based audiences.
• Proven audience targeting (CRM, Lookalike, web, professional) and A/B testing.
• Experience measuring B2B campaign performance with lead quality and revenue KPIs.
• Excellent communication and stakeholder-management skills.

Responsibilities

• Lead Paid Social strategy and execution across Meta, LinkedIn, and other platforms.
• Develop and optimize B2B paid social campaigns for enterprise audiences.
• Create media plans, forecasts, budgets, and investment recommendations.
• Plan and launch campaigns based on accounts, audience, and business needs.
• Develop audience strategies using Core, Custom, Lookalike, and CRM data.
• Implement ABM-aligned audience strategies and attribution.
• Conduct A/B tests on creative and copy; provide optimization insights.
• Manage tracking via UTM, pixels, GA4, and GTM; troubleshoot issues.

Skills

Paid Social

B2B marketing

Campaign optimization

A/B testing

Stakeholder management

Analytics

GA4 / Pixels / GTM

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Other social platforms

Job description

Who are we?

MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability.

Job Summary

The Paid Social SME will own the strategy, execution, optimization, and performance of paid social campaigns across platforms including Meta (Facebook and Instagram), LinkedIn, and other relevant social advertising platforms to drive awareness, engagement, leads, conversions, app installs, and revenue. The ideal candidate will bring proven B2B paid social experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, and key B2B decision-makers, with a strong understanding of how paid social supports broader B2B demand-generation and Account-Based Marketing (ABM) strategies.

Roles and Responsibilities

• Act as the primary SME for Paid Social, guiding strategy, execution, optimization, testing, and troubleshooting across social advertising platforms.
• Develop and execute B2B paid social strategies focused on enterprise audiences, high-value accounts, lead generation, pipeline, and revenue growth.
• Develop paid social strategies, media plans, forecasts, budgets, and investment recommendations aligned with business and campaign objectives.
• Plan, launch, and optimize campaigns across Meta (Facebook and Instagram), LinkedIn, and other relevant social platforms based on accounts, audience, and business requirements.
• Develop LinkedIn-focused B2B campaign strategies leveraging professional, company, job function, seniority, industry, account, and other relevant targeting capabilities.
• Build and optimize campaign structures across different platforms, leveraging platform-specific campaign types, targeting capabilities, and automation solutions.
• Develop audience strategies using Core audiences, Custom audiences, Lookalike audiences (CRM, website, engagement) and other relevant audience segments.
• Develop B2B audience strategies leveraging Account-Based Marketing (ABM), CRM audiences, first-party data, intent signals, firmographic and professional attributes, and other relevant audience segments.
• Conduct A/B testing of ad creative and copy, review performance, and provide feedback to improve creative effectiveness and campaign results.
• Implement and optimize bidding and budget strategies to achieve CPA, CPL, ROAS, conversion, lead, and other defined performance targets.
• Monitor and analyze key performance metrics including CPM, CTR, CPC, CPA, CPL, conversion rate, ROAS, frequency, reach, engagement, and lead quality to identify optimization and scaling opportunities.
• Analyze B2B lead quality, audience engagement, pipeline contribution, and revenue impact to identify optimization and scaling opportunities where applicable.
• Manage tracking and measurement, including UTM parameters, platform pixels, conversion tracking, GA4, and Google Tag Manager, and troubleshoot tracking discrepancies.
• Prepare campaign, ads, creative, audience, placement, and performance reports, translating data into actionable insights and recommendations.
• Partner with cross-functional teams to align Paid Social activity with broader B2B demand-generation, lead-generation, and ABM strategies.
• Collaborate with creative, SEO/SEM, content, analytics, and other teams to drive an integrated digital marketing strategy.
• Establish Paid Social governance, best practices, SOPs, and testing frameworks; mentor junior team members and support capability development.
• Stay current on platform updates, algorithm changes, advertising policies, new features, targeting capabilities, and industry trends.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business, Advertising or equivalent experience.
• 5-7+ years in Paid Social or Performance Marketing.
• Proven B2B Paid Social experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, or high-value B2B accounts.
• Deep hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and other social platforms, including campaign strategy, bidding, remarketing, and budget management.
• Strong expertise in LinkedIn Campaign Manager and B2B audience targeting, including professional, firmographic, account-based, CRM, and intent-based audiences.
• Proven track record in audience targeting (CRM, Lookalike, web, professional) and driving A/B creative testing with design teams.
• Strong proficiency in analytics and tracking tools, including GA4, pixels, UTMs, and GTM.
• Experience managing large media budgets and optimizing campaigns against key KPIs (CPA, CPL, ROAS); agency background is a plus.
• Experience measuring B2B campaign performance through lead quality, pipeline contribution, offline conversions, and revenue-based KPIs is preferred.
• Excellent communication and stakeholder-management skills to translate performance data into actionable business recommendations.