Shopify Site Content Manager

Movado Group, Inc; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Movado Group, Inc. is seeking a Shopify Site Content Manager to own the MVMT storefront and turn commercial direction into live site experiences. You will manage content, navigation, and product data while coordinating with US product teams and India-based partners.

You will ensure accessibility, SEO, site speed, and governance, handling launches, promotions, and QA across pages, assets, and campaigns. Experience with Shopify and e-commerce brand sites is essential.

Qualifications

• 4+ years of experience in e-commerce site content, Shopify administration, digital merchandising operations, or a related role.
• Hands-on Shopify experience, including products/variants, collections, navigation, content sections, discounts, metafields, redirects, and theme-based content management.
• Strong attention to detail and demonstrated ability to QA complex customer-facing experiences.
• Clear written and verbal English communication, strong organization, and comfort collaborating with US-based teams.
• Ability to manage multiple deadlines and make sound execution decisions with incomplete information.
• Highly organized, proactive and comfortable working across timezones.
• Working knowledge of HTML/CSS, SEO fundamentals, analytics, CRO testing, and image/asset specifications is a plus.
• Experience with consumer products, watches, fashion, accessories, or brand-led categories is a plus.

Responsibilities

• Build, publish, and maintain Shopify home page content, landing pages, collection pages, product detail pages, and promotional modules.
• Manage Shopify navigation, menus, filters, search inputs, redirects, URLs, meta fields, and collection structures.
• Maintain content quality across desktop and mobile, including copy, imagery, product attributes, and care information.
• Coordinate with Creative and UI/UX on assets, layouts, briefs, and implementation details; flag missing or outdated assets.
• Support accessibility, SEO, site speed, and content governance best practices.
• Create and configure new products and variants in Shopify; ensure data completeness and accuracy.
• Enrich PDPs with descriptions, specifications, attributes, imagery, videos, and content.
• Merchandise new products and collections per launch plans; build launch pages.
• Conduct pre-launch, launch-day, and post-launch QA across products, content, pricing, and promotions.
• Translate promotional plans into on-site discounts, campaigns, banners, and rules.
• Test customer journeys from landing page to checkout and verify launches.
• Maintain promotion terms and communicate changes to teams; support A/B tests and CRO efforts.
• Coordinate with US Product, India Media lead, and other partners on launches, assets, and defects.
• Monitor site issues with screenshots and steps; escalate material problems promptly.
• Use analytics to identify content defects and opportunities for improvement.
• Document templates, SOPs, workflows, and handoff processes for the extended team.
• Assist audits and transitions of PLPs/collections and legacy content into Shopify.
• Record configuration and recurring tasks for consistent execution.
• Support external partners with requirements, action tracking, and testings.

Skills

E-commerce content

Digital merchandising

English communication

Project management

Time management

HTML/CSS basics

Brand experience

Tools

Shopify

Job description

Job Description:

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of our business - we invite you to grow your career with us.

The Shopify Site Content Manager is the hands-on operator of the MVMT Shopify storefront. Working in close partnership with the US Product & Site Merchant, this role turns approved commercial, product, promotional, and creative direction into accurate live-site experiences. The role owns execution quality, structured QA, documentation, and early escalation of issues; it does not independently set the business plan, product strategy, promotional architecture, or media strategy.

Responsibilities

Shopify Site Content & Experience

• Build, publish, and maintain Shopify home page content, landing pages, collection/category pages, product detail pages, promotional modules, global banners, mini-cart messaging, footer content, CTA indicators, and other customer-facing components.
• Manage Shopify navigation, menus, filters, search merchandising inputs, redirects, URLs, meta fields, and collection structures to support discoverability and a clean customer journey.
• Maintain content quality across desktop and mobile, including copy, imagery, video, product attributes, badges, links, sizing information, care information, and other product education.
• Coordinate with Creative and UI/UX partners on asset requirements, page layouts, creative briefs, and implementation details; flag missing, incorrect, or outdated assets quickly.
• Support accessibility, SEO, site speed, and content governance best practices, including descriptive alt text, logical heading structure, accurate metadata, and removal of broken or obsolete links.

Product Setup, Launches & Merchandising Execution

• Create and configure new products and variants in Shopify using approved commercialization documents, product files, and inventory data; ensure all product data is complete and accurate.
• Enrich PDPs with product descriptions, specifications, attributes, imagery, videos, comparison points, product stories, family/occasion/functionality content, and applicable A+ or enhanced content.
• Merchandise new products and collections according to approved launch plans, inventory availability, product priorities, and customer experience requirements.
• Build and maintain launch pages and supporting content for new products, campaigns, and key commercial moments.
• Conduct structured pre-launch, launch-day, and post-launch QA across products, content, links, pricing display, promotions, inventory status, mobile/desktop experiences, and major browsers.

Promotional & Campaign Execution

• Translate approved promotional plans into Shopify discounts, campaigns, messaging, banners, collection rules, and on-site experiences.
• Validate discount codes, automatic discounts, eligibility, exclusions, stacking rules, pricing, start/end times, and customer-facing terms before launch.
• Test the complete customer journey—from landing page through cart and checkout—and perform launch-day verification at scheduled launch and end times.
• Maintain promotion Terms & Conditions and communicate final site implementation details, open issues, and changes to the relevant teams.
• Support A/B tests and other conversion-rate optimization initiatives by implementing test variants, documenting test details, and reporting execution issues or observations.

Cross-Functional Coordination

• Maintain clear communication with the US Product & Site Merchant, India-based Media lead, and relevant corporate partners in Creative, IT, Product, Customer Service, Operations, and other centers of excellence regarding launches, promotions, assets, defects, and dependencies.
• Review campaign briefs and channel communications for site-message alignment; flag discrepancies in product, pricing, promotion, timing, or terms.
• Coordinate break/fix requests and development needs with Product Management or Technology, documenting the issue, business impact, priority, and resolution status.
• Respond to extended customer or internal inquiries involving site content, product information, promotions, or customer experience and coordinate solutions with the appropriate team.

Site Operations, QA & Reporting

• Maintain a recurring site audit covering PDPs, PLPs/collections, landing pages, navigation, links, metadata, creative assets, promotions, and merchandising rules.
• Track content requests, launch checklists, defects, approvals, and completed work in a transparent workflow that can be followed by US-based stakeholders.
• Monitor site issues and elevate material customer-impacting problems promptly, with screenshots, reproduction steps, and recommended next actions.
• Use Shopify analytics and available reporting to identify content defects, low-performing pages, search gaps, and opportunities for improvement.

Shopify Transition & Documentation

• Help build and maintain templates, SOPs, workflow documents, creative handoff processes, launch checklists, and shared files for the extended support team.
• Support the audit and transition of existing PLPs/collections, enhanced content, meta fields, URLs, redirects, navigation, and legacy site content into Shopify.
• Document Shopify configuration, recurring tasks, known limitations, and recommended operating procedures so the team can execute consistently.

External Partner Support

• Support the US Product & Site Merchant in coordinating selected third-party partners and corporate centers of excellence. Bring complete requirements, track action items, and confirm that agreed changes are implemented and tested; do not assume dedicated support capacity or wait for others to manage execution.
• Prepare updates, track action items, provide requested site information, and help confirm that agreed partner changes are implemented and tested.

Qualifications

• 4+ years of experience in e-commerce site content, Shopify administration, digital merchandising operations, or a related role.
• Hands-on Shopify experience, including products/variants, collections, navigation, content sections, discounts, metafields, redirects, and theme-based content management.
• Strong attention to detail and demonstrated ability to QA complex customer-facing experiences.
• Clear written and verbal English communication, strong organization, and comfort collaborating with US-based teams.
• Ability to manage multiple deadlines and make sound execution decisions with incomplete information.
• Highly organized, proactive and comfortable working across timezones.
• Working knowledge of HTML/CSS, SEO fundamentals, analytics, CRO testing, and image/asses specifications is a plus.
• Experience with consumer products, watches, fashion, accessories, beauty, or another brand-led category is a plus.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.