Branding Manager (Greater Noida) E Commerce Company

Dovetail Consulting; Greater Noida; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Dovetail Consulting seeks a dynamic Brand & Marketing Lead to drive brand strategy, content, and storefronts. You will own social media across multiple markets, craft compelling copy, and coordinate with design and performance teams to ensure cohesive messaging and conversion.

The role requires 5–8 years in brand marketing with global exposure, strong copywriting skills, and hands-on Shopify experience. Located in India with global collaboration across US and EU teams.

Qualifications

• 5–8 years in brand marketing with global exposure.

Responsibilities

• Lead brand strategy and ensure consistent identity across US, EU, and India markets.

Skills

Brand management

Social media strategy

Content creation

Copywriting

Cross-border trade

Education

Bachelor's or Master's in Marketing / Communications / Brand Management

Tools

Shopify Plus

Job description

Role & responsibilities

Key Responsibilities

Brand Strategy & Identity

• Own and evolve the brand positioning, tone of voice, visual language across US, EU, and India markets
• Develop market-specific bfrand narratives that resonate with trade buyers, retail partners, and end consumers in each geography
• Ensure brand consistency across all touchpoints: digital, print, packaging, trade fairs, and partner communications
• Lead brand-level campaigns aligned with seasonal calendars, trade show schedules, and new category launches

Social Media Strategy & Content

• Own end-to-end social media strategy across Instagram, LinkedIn, Pinterest, Facebook, and emerging platforms for all three markets
• Develop and manage a structured monthly content calendar aligned with product launches, trade events, and promotional cycles
• Create or direct the creation of high-quality content — copy, imagery, reels, stories, carousels — that reflects the brand's craftsmanship and global ambition
• Manage and brief the creative and social media team (Designer, Social Media Executive) with detailed, output-ready briefs
• Monitor performance metrics (reach, engagement, follower growth, traffic-to-site) and iterate the content strategy accordingly
• Develop platform-specific strategies: trade-facing storytelling on LinkedIn, lifestyle and product content on Instagram/Pinterest, community-building on Facebook

Content Strategy & Copywriting

• Lead all brand and marketing copy: website, product descriptions, campaign assets, email newsletters, trade collateral, and press materials
• Develop a content framework that educates, engages, and converts — from awareness at the top of the funnel to purchase and repeat
• Work with the SEO team to ensure content is optimised for organic discovery across key markets
• Manage blog/editorial calendar to build brand authority in home dcor, artisan crafts, and sustainable sourcing
• Ensure all content — across markets and formats — reflects a consistent, confident brand voice

Shopify Storefront Management

• Own the Shopify Plus storefront as a brand and commercial asset
• Manage homepage merchandising: seasonal themes, featured collections, banners, and promotional layouts
• Brief and review theme updates, UX improvements, and visual refreshes in collaboration with developers and designers
• Plan and execute campaign landing pages, flash sale pages, and new category launches on the site
• Ensure the storefront reflects the brand — cohesive imagery, copy standards, and navigation — across desktop and mobile
• Coordinate with performance marketing (Abhishek) on landing page alignment for paid traffic campaigns

Marketing Communications

• Plan and execute email marketing campaigns (newsletters, product launches, seasonal promotions) for B2B and B2C audiences
• Develop trade-facing collateral: product catalogues, lookbooks, one-pagers, and exhibition materials
• Manage brand presence at trade fairs and B2B events in coordination with the India and EU teams
• Support marketplace branding on Wayfair, Walmart, Faire, Bol.com, and other platforms (brand store assets, imagery standards, A+ content)
• Brief PR/influencer activations where relevant to US and EU audiences

Experience & Qualifications

• 5–8 years of brand management / marketing experience, with at least 2 years in a global or multi-market role
• Proven track record in social media strategy and content creation — not just scheduling, but ideation, briefs, and storytelling
• Hands-on experience managing a Shopify or comparable e-commerce storefront — merchandising, theme management, and conversion optimization
• Strong copywriting and content instincts — ability to write clearly and compellingly across formats
• Bachelor's or Master's degree in Marketing, Communications, Brand Management, or a related field
• Background in home decor, lifestyle, crafts, gifts, or cross-border trade is a strong advantage