SEO Strategist

Rivulet; Ahmedabad District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Keka Inc. is seeking an experienced SEO Strategist to own a portfolio of client accounts end-to-end—from audits to reporting.

This role collaborates with the SEO Strategy Lead on strategy and tackles complex technical issues while delivering day-to-day execution and measurable results. You’ll manage technical audits, on-page work, content planning, and reporting, with a focus on growth across diverse industries and CMS platforms.

Qualifications

• 5+ years of hands-on SEO with measurable growth across client accounts.
• Agency background preferred — experience managing clients across industries and CMSs.

Responsibilities

• Own client SEO portfolio from audit through reporting.
• Develop SEO strategies aligned to client objectives with the Strategy Lead.
• Conduct audits (technical, on-page, content, off-page) and translate findings into action plans.
• Identify and resolve crawlability, indexation, redirects, schema, and site-architecture issues.
• Collaborate with development to implement recommendations on schedule.
• Monitor SEO health across accounts using Screaming Frog, GSC, Ahrefs, SEMrush.
• Prepare clear performance reports tying SEO activity to business outcomes.

Skills

Technical SEO

WordPress SEO

Shopify SEO

Keyword research

Content strategy

Client communication

Cross-functional collaboration

Tools

Screaming Frog

Google Search Console

Ahrefs

SEMrush

Looker Studio

Job description

Every client account needs someone who can own the SEO work directly — audits, strategy, content planning, and reporting — without needing to be walked through the fundamentals. The SEO Strategist is that person: an experienced individual contributor who manages their own portfolio of client accounts end-to-end, working closely with the SEO Strategy Lead on strategy and complex technical issues, while taking full responsibility for day-to-day execution and results.

This role is for someone who enjoys:

• Running a client account independently, from audit through reporting
• Getting hands-on with technical SEO, content strategy, and on-page work in the same week
• Communicating clearly with clients and internal teams without needing everything escalated
• Building toward a lead or strategy-owner role over time

If you're someone who wants real ownership over your own accounts, with a clear growth path toward more strategic and client-facing responsibility, this role gives you room to prove that.

What you'll really be doing

1. Client Account Ownership

• Manage a portfolio of client SEO accounts — from onboarding and audit through execution and reporting
• Develop SEO strategies aligned to each client's business objectives and competitive landscape, in coordination with the SEO Strategy Lead
• Conduct technical, on-page, content, and off-page audits, and translate findings into prioritized action plans
• Support SEO planning for website launches, redesigns, and migrations, ensuring rankings and indexing are protected

2. Technical SEO Execution

• Identify and resolve crawlability, indexation, redirect, schema, and site architecture issues
• Optimize Core Web Vitals, page speed, and mobile performance
• Collaborate with the development team to implement SEO recommendations correctly and on schedule
• Monitor technical SEO health across active accounts using tools like Screaming Frog, Google Search Console, and Ahrefs
• Escalate complex technical problems to the SEO Strategy Lead with clear context
• Build keyword-focused content strategies and detailed content briefs for your accounts
• Conduct keyword research, intent mapping, topic clustering, and competitor gap analysis
• Optimize meta tags, heading structure, internal linking, and page architecture
• Work closely with content writers and designers to embed SEO requirements from the brief stage

4. Reporting & Client Communication

• Track and report on organic traffic, keyword rankings, conversions, and engagement metrics across your accounts
• Produce clear, structured performance reports connecting SEO activity to business outcomes
• Participate in client calls and status updates, with the SEO Strategy Lead present for high-stakes or strategic conversations
• Flag risks, opportunities, and algorithm-related impacts to the SEO Strategy Lead proactively
• Apply AEO practices — structured data, entity optimization, FAQ and schema markup — under guidance from the SEO Strategy Lead
• Use AI tools for keyword clustering, content optimization, gap analysis, and reporting efficiency
• Stay current on algorithm updates, AI search developments, and emerging SEO practices
• Work with the development team on technical implementation, communicating requirements clearly
• Coordinate with Project Managers to ensure SEO tasks are properly scoped and tracked within timelines
• Collaborate with designers to ensure UX decisions don't compromise SEO
• Support the SEO Strategy Lead on documentation, SOPs, and process improvements

Who will thrive in this role

• You can run a client account independently without needing constant oversight
• You're comfortable moving between technical audits, content strategy, and client updates
• You communicate clearly and proactively, flagging issues before they become problems
• You want to build toward more strategic ownership and client-facing responsibility over time
• You document your work clearly enough that others can pick it up if needed

Qualifications & Skills

Experience

• 5+ years of hands-on SEO experience with a track record of measurable organic growth across client accounts
• Agency background preferred — experience managing clients across different industries and CMS platforms

Must Have Skills

• Solid technical SEO fundamentals: crawl budget, indexation, canonical handling, redirect mapping, schema, and site architecture
• Ability to read HTML source and structured data outputs to identify implementation issues
• WordPress SEO experience — Yoast/RankMath configuration, plugin conflicts, CMS-level technical issues
• Shopify SEO experience — collection and product page structure, canonical issues
• Strong keyword research, content strategy, and on-page optimization skills
• Clear written and verbal communication — comfortable on client calls with support from the SEO Strategy Lead
• Experience working with international clients, particularly US-based accounts, is a plus

Tools & Platforms

• Screaming Frog, Google Search Console, Ahrefs, SEMrush, Looker Studio
• AI tools for keyword clustering, content optimization, and reporting

Nice to Have

• Familiarity with an additional CMS (Webflow, Squarespace, Wix, or custom builds)
• Exposure to large-scale site migrations
• Understanding of CRO and UX principles as they relate to organic performance
• SEO certifications (Ahrefs Academy, SEMrush, Google Analytics, or similar)

What this role offers

• Real ownership of a client portfolio, not just task-level execution
• Direct mentorship from the SEO Strategy Lead on strategy and technical depth
• Exposure to AI-driven SEO and AEO work
• A clear growth path toward a lead or strategy-owner role